Membership Director

YMCA of Greater Brandywine • West Chester, PA

3d

About The Position

The Membership Director leads the membership team in their efforts to drive new membership sales, meeting or exceeding goals assigned by management, and delivers a stellar member experience that leads to strong member retention. Who Are We? The YMCA of Greater Brandywine (YGBW) was named a 2025 Top Workplace by The Philadelphia Inquirer for a second consecutive year. An association of nine YMCAs serving Chester County, the YMCA of Greater Brandywine is a non-profit organization dedicated to nurturing the potential of every child, promoting healthy living, and fostering social responsibility through life-changing programs for all.

Requirements

• HS diploma/GED required; bachelor’s degree highly preferred
• 3-5 years of member services/sales experience required with strong interpersonal skills
• Experience training others in becoming skilled in sales, prospecting and cultivation preferred
• Friendly, approachable demeanor with the ability to understand and appreciate the value and importance of every member and customer interaction.
• Team player who works with a sense of urgency to empower others in achieving set goals.
• Strong networking and relationship building skills, friendly and approachable.
• Excellent verbal skills required. Articulate, engaging and comfortable with public speaking and presentations to groups/individuals.
• Must be fluent in spoken and written English.
• Advanced computer knowledge with the ability to learn new systems
• Obtain and maintain all new hire certifications and trainings within 90 days of hire

Responsibilities

• Develops and maintains a full understanding of the benefits, offerings and values of YGBW membership and programming and can articulate them to all types of people with differing needs.
• Identifies and implements strategies to meet and/or exceed membership goals and lead-tojoin rates set by management.
• Manages and facilitates membership prospects and process via organizational CRM system.
• Hires, trains, and oversees membership staff and volunteers, making sure there is ample coverage during branch operating hours. Responsible for the Onboarding and training of staff.
• Regularly audits and recognizes staff for following standard operating procedures and delivering great member experiences.
• Develops and manages a cause-driven tour script and sales process for their branch, ensuring all staff can deliver it with enthusiasm and energy, and are comfortable directly inviting/encouraging prospects to join the Y.
• Identifies training needs and areas of opportunities for their staff teams, developing and leading training sessions as needed.
• Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA to drive retention.
• Assists with membership account maintenance such as the collection of unpaid membership fees, and the processing of both third-party and income-based memberships.
• Manages branch events that drive new membership sales and/or retention from concept to completion, as well as representing the YMCA at community events.
• Chairs the branch’s volunteer membership committee, empowering the committee to support the branch in driving membership sales and retention.
• Oversees and manages the branch’s membership budget.
• Ensure compliance with all YGBW policies and standard operating procedures.
• Perform other related duties as assigned.

Benefits

• Free family YMCA membership, including outdoor pools
• Medical, dental, and vision insurance, along with paid holidays and plentiful PTO for full-time employees
• Babysitting while you work (up to 4 hours per day)
• Generous program discounts on childcare, camp, youth sports, swimming lessons and more!
• 12% employer contribution to retirement savings upon reaching eligibility and optional 403B retirement savings plan upon hire.
• Employee Assistance Program
• Continuing education reimbursement, tuition discounts with Chestnut Hill College and Immaculata University
• Career development and paid training
• Unlimited referral bonus beginning at $300.00

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees