Sr Marketing Direct Response Channels Manager

BECU • Tukwila, WA

76d

About The Position

As the Sr. Marketing Direct Response Channels Manager, you’ll be at the forefront of BECU’s mission to improve financial well-being for our members and communities. You’ll lead innovative, data-driven email and direct mail campaigns that spark meaningful engagement and drive growth. Your strategic thinking and creative execution will empower BECU to reach new members and deepen relationships with existing ones. This is your opportunity to shape how we connect, communicate, and create value—making every message matter and every campaign count.

Requirements

• Typically requires a Bachelor’s degree in Marketing, Business Administration, or Communications or equivalent work or education-related experience.
• Typically requires 7 years of experience in direct response marketing, with hands-on expertise in both email and direct mail channels.
• Analytical mindset with experience measuring campaign effectiveness, interpreting results, and optimizing accordingly required.
• Project management skills with a strong service focus and ability to manage multiple campaigns and priorities in a fast-paced environment required.
• Excellent written and presentation skills, including presentation development and delivery required.

Nice To Haves

• Experience in financial services or a regulated industry preferred.
• Ability to lead and inspire cross-functional collaboration, relationship building, influence and negotiation preferred.
• Familiarity with CRM platforms, marketing automation tools (e.g., Salesforce Marketing Cloud), and data segmentation best practices preferred.

Responsibilities

• Design and implement compelling email and direct mail campaigns that drive member acquisition and product adoption, aligning with BECU’s growth and community impact goals.
• Develop quarterly and annual channel plans that support broader marketing and business objectives, ensuring your work contributes to the bigger picture.
• Manage the full lifecycle of campaigns—from audience segmentation and creative briefing to offer strategy, deployment, and performance optimization.
• Partner with analytics teams to define KPIs, build dashboards, and deliver actionable insights that shape future strategies and elevate performance.
• Collaborate with data experts to apply predictive models that enhance targeting, improve list quality, and maximize ROI across direct channels.
• Work closely with product, brand, content, analytics, and senior leadership to ensure campaigns are consistent, member-centric, and aligned with BECU’s values.
• Oversee internal and external partners for production, data processing, and deployment—ensuring timelines and budgets are met with precision.
• Lead a continuous testing agenda (A/B testing subject lines, creative, offers, targeting criteria) to refine strategies and boost channel efficiency.
• Keep up with industry best practices, compliance regulations (like CAN-SPAM and privacy laws), and emerging trends in direct response marketing.
• Contribute to budget planning and forecasting for direct channels, ensuring cost-effective member engagement and acquisition.
• Prepare clear and effective communication plans for leadership and member-facing teams to support campaign rollouts.
• Take on additional duties as needed, contributing your expertise wherever it’s most impactful.

Benefits

• Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.
• Employees have access to disability and AD&D insurance.
• We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees.
• Employees are able to enroll in our company’s 401k plan and employer-funded retirement plan.
• Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees