Sr. Manager - US Vaccines Portfolio Marketing External Engagement

Pfizer • Collegeville, PA

1d • Onsite

About The Position

Sr. Manager - US Vaccines Portfolio Marketing External Engagement | Why Patients Need You Pfizer has pioneered innovation in vaccines for over 25 years and in most recent years has developed an industry leading portfolio of assets aligned to CDC/ACIP recommendations. The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand specific strategies and execution. Pfizer has created a new organization designed to lead portfolio marketing efforts in priority areas complementing brand teams by driving scale, consistency, and portfolio level impact. What You Will Achieve As the Senior Manager of Vaccines Portfolio Marketing External Engagement you will report to Portfolio Marketing External Engagement Lead. You will be responsible for the delivery and execution of tactics that pull through the portfolio external engagement strategy and deliver belief and behavior changes to support increased immunization rates. You will be a key member of a team of marketers focused on marketing strategies, campaigns, and tactics that deliver breakthrough impact changing beliefs and behaviors that maximizes the Pfizer value proposition to customers and grows immunization rates in line with CDC/ACIP guidelines and brand strategies. You will participate in high performing cross-functional team with internal partners (Brand Teams, Field Teams, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, Marketing CoE) and leverage key external partners to maximize budget/resources driving best-in-class strategies and execution while measuring performance and driving continuous improvement in the strategies/execution. Scope and impact This work will have broad scope and impact working across every Pfizer brand/asset, all key customer segments, with the scale to deliver meaningful change in the external market which accelerates business objectives. Key measures of success Deployment of portfolio marketing campaigns with high impact on market, Exceeding annual commercial objectives, Exceeding immunization rate growth targets.

Requirements

• Bachelors degree with 6+ years of sales / marketing pharmaceutical experiences
• Experience developing marketing tactics and managing Review Committee approval process

Nice To Haves

• Vaccines sales / marketing experience
• Understanding of vaccines business and evolving healthcare landscape including key external stakeholder groups, customer types, population-based recommendations, manufacturer products and portfolios
• Limited travel expectations: Travel may include attendance at sales meetings and field rides
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Design, deliver and execute tactics with internal and external partners to pull through the portfolio external engagement marketing plan
• Collaborate with advertising agencies and other key internal/external partners to design/develop and gain approval of tactics on time and within budget
• Collaborate with customer facing teams, training, legal/medical/regulatory and other risk mitigation partners to execute and sustain pull through of portfolio campaign tactics
• Manage RC-approval process for assigned tactics and resources

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level