Director- US Vaccines Portfolio Marketing External Engagement Lead

Pfizer • Collegeville, PA

1d • Onsite

About The Position

Director- US Vaccines Portfolio Marketing External Engagement Lead | Why Patients Need You Pfizer has pioneered innovation in vaccines for over 25 years and in most recent years has developed an industry leading portfolio of assets aligned to CDC/ACIP recommendations. The time is now to elevate how we think about our value to the marketplace, our customers and their patients by bringing a higher impact portfolio value to the marketplace and customers to complement our brand specific strategies and execution. Pfizer has created a new organization designed to lead portfolio marketing efforts in priority areas complementing brand teams by driving scale, consistency, and portfolio level impact. What You Will Achieve As the Portfolio Marketing External Engagement Lead, you will report to Portfolio Marketing Lead. With your marketing team you will be accountable for the development, design and delivery of Pfizer’s US Vaccines Portfolio External Engagement strategy and execution to deliver needed belief and behavior changes to support increased immunization rates. The US Vaccines Portfolio Marketing External Engagement Lead oversees a marketing team of three colleagues as direct reports focused on breakthrough marketing strategies, campaigns and tactics with a focus on external engagement that maximizes the Pfizer value proposition to customers and grows immunization rates in line with CDC/ACIP guidelines and brand strategies. You will lead a cross-functional team leading with internal partners (Brand Teams, Field Teams, Medical, Retail & Access, Legal, Regulatory, Digital/Tech, Training, Marketing CoE) and leverage key external partners to maximize budget/resources driving best-in-class strategies and execution while measuring performance and driving continuous improvement in the strategies/execution. Scope and impact This work will have broad scope and impact working across every Pfizer brand/asset, all key customer segments, with the scale to deliver meaningful change in the external market which accelerates business objectives. Key measures of success Deployment of portfolio marketing campaigns with high impact on market, Exceeding annual commercial objectives, Exceeding immunization rate growth targets.

Requirements

• Bachelors degree with 8+ years of sales / marketing pharmaceutical experiences
• Led marketing/customer strategy development – brand, campaign, customer
• Experience designing, developing, gaining approvals, training and executing marketing plans and tactics
• Experience leading, coaching, developing sales / marketing teams

Nice To Haves

• Masters degree with 10+ years of sales / marketing pharmaceutical experiences
• Deep understanding of vaccines business and evolving healthcare landscape including key external stakeholder groups, customer types, population-based recommendations, manufacturer products and portfolios
• Limited travel expectations: Travel may include attendance at sales meetings and field rides
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Lead a marketing team dedicated to the prioritization, development and execution of portfolio marketing campaigns to address vaccination belief/behavioral barriers to pediatric, adolescent and adult immunizations
• Responsible for determination of key external stakeholders, priority segments/customers, communication/promotional/engagement strategies and execution
• Will define strategy, lead and coordinate across the US vaccines business and all cross functional stakeholders to address and advance key portfolio initiatives such as- closing HCP/Consumer perception gap, improving impact of HCP recommendations, identification and prioritization of opportunities w/ overlapping populations (e.g. Underlying Medical Conditions), development of integrated portfolio engagement plan across key opinion leaders/external experts/professional associations/congresses
• Coach & develop team of marketers to develop marketing skills, capabilities and competencies while supporting career planning, development and progression
• Manage advertising agencies and other key external partners to ensure project deliverables are achieved on time and within budget
• Lead cross functional team across key internal and external partners to build integrated learning and measurement plan for execution against objectives
• Contribute to achieving business unit revenue commitments and responsibly maximizing SI&A budget

Benefits

• this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director