Sr. Manager Strategic Planning

Veralto Global

16h•Onsite

About The Position

ChemTreat, a Veralto company, is the nation’s largest and fastest-growing specialty chemical company dedicated solely to industrial water treatment. We understand and respect the awe-inspiring power of water to impact industries, and to sustain and enhance lives. Our 2,000 associates across North and South America maximize this power for our customers—from power producers to food and beverage companies to the automotive industry—helping them grow their businesses while protecting people and the environment. When you join the ChemTreat team and the broader Veralto network, you’ll have the chance to shape the future of our planet and the future of your career. You’ll have opportunities to build new skills and invest in your development, all while doing meaningful work that makes an everyday impact on the world’s vital water resources. Reporting to the Marketing Director, the Sr. Manager Strategic Planning plays a critical role in shaping the company’s long-term growth strategy and driving execution across key market segments. This leader partners cross-functionally to develop and execute both organic and inorganic growth strategies, translating insights into actionable initiatives and ensuring alignment across product, marketing, sales, and operations. This role combines strong strategic thinking with hands-on segment marketing responsibilities, including market analysis, customer segmentation, value proposition development, go-to-market support, and supporting mergers & acquisitions initiatives. This position is located in Glen Allen, VA and will be onsite.

Requirements

Bachelor’s degree in a technical or business field required; MBA preferred
8+ years of experience in strategy, consulting, corporate development, marketing, or related fields
Experience in industrial, B2B, manufacturing, or technology-driven environments.
Continuous improvement mindset
Strong background in strategic planning, market analysis, and business strategy
Experience in M&A, corporate development, or transaction support
Experience in segment marketing, product marketing, or commercial strategy
Proven ability to work cross-functionally and influence without direct authority
Strategic thinking and business acumen
Strong analytical and financial modeling skills with a data-driven mindset
Customer and market orientation
Financial and analytical rigor
Execution focused and results-driven mindset
Leadership and influence
Collaboration and stakeholder managements
Excellent communication and presentation skills

Nice To Haves

Experience in industrial water treatment and/or specialty chemicals strongly preferred

Responsibilities

Coordinate the annual and long-range strategic planning process, ensuring alignment with corporate objectives
Identify growth opportunities across products, geographies, and customer segments
Partner with executive leadership to define strategic priorities and investment areas
Translate strategy into actionable roadmaps, KPIs, and execution plans
Monitor performance against strategic initiatives and adjust plans as needed
Lead comprehensive market analysis, including market size, growth trends, and key drivers
Conduct competitive analysis to assess positioning, strengths/weaknesses, and emerging threats
Develop and maintain competitive intelligence frameworks and tools
Synthesize internal and external data into actionable insights to inform strategy and decision-making
Analyze customer needs, behaviors, and buying patterns to identify unmet opportunities
Support business cases, investment decisions, and M&A evaluations with robust analytics
Track industry trends, regulatory changes, and macroeconomic factors impacting the business
Support the identification and evaluation of inorganic growth opportunities aligned with strategic priorities
Conduct market screening and target identification, including pipeline development
Support due diligence, including market attractiveness, competitive positioning, and synergy assessment
Develop financial and strategic business cases for potential acquisitions or partnerships
Partner with finance, legal, and external advisors throughout transaction processes
Support integration planning, including synergy identification and go-to-market alignment
Monitor post-acquisition performance against deals’ thesis and strategic objectives
Define and refine target customer segments, including needs, behaviors, and buying drivers
Develop segment-specific value propositions and positioning
Partner with product management and sales to align offerings with market needs
Support go-to-market strategies, including product launches and commercial initiatives
Lead segmentation, targeting, and customer insights development
Collaborate with marketing to develop targeted campaigns and messaging
Work closely with product, sales, marketing, finance, and operations teams to drive alignment
Influence stakeholders across a matrixed organization to ensure execution of strategic initiatives
Lead or support high-impact strategic projects and transformation initiatives
Communicate insights and recommendations clearly to senior leadership