Sr. Manager Strategic Marketing Digital Solutions

Vantive Manufacturing • Deerfield, VA

31d • $135,000 - $170,000 • Hybrid

About The Position

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Your Role As Strategic Marketing Manager for Vantive’s Digital Solutions, you will play a pivotal role in shaping the messaging, positioning, and value communication for our full portfolio of digital products and services. From connected devices to platforms to digitally enabled services, this role spans the entire continuum of care across Chronic and Acute therapies. You will drive strategic marketing initiatives that unify and elevate our digital story globally, partnering closely with product marketing managers and regional stakeholders to ensure customer-and-patient-centric alignment across markets.

Requirements

• Bachelor’s Degree Required in Marketing, Business, Communications, Arts or related field.
• 6+ years of experience in strategic marketing, marketing communications, or product marketing, preferably within healthcare, medical technology, or highly regulated industries.
• Proven ability to distill complex, technical solutions into compelling value propositions tailored to diverse stakeholders.
• A strategic mindset with the ability to connect dots across products, services, and therapy areas.
• Strong collaboration and communication skills; comfortable working cross-functionally and across geographies.
• Experience supporting global or regional go-to-market initiatives and campaigns.

Nice To Haves

• MBA a plus
• Familiarity with B2B healthcare buyer journeys and clinical customer segments is a plus.

Responsibilities

• Develop and refine messaging frameworks, value propositions, and solution narratives across the Digital Solutions portfolio.
• Collaborate with cross-functional teams including Product Marketing, Chronic and Acute therapy businesses, Clinical, and Medical Affairs to align on strategy and communication.
• Conduct customer and internal insight gathering to validate positioning and messaging.
• Conduct competitive messaging and positioning analysis.
• Partner with global and regional marketing teams to localize and activate messaging in market.
• Monitor evolving regulatory and market trends to adapt communication.
• Support the creation of key marketing assets including pitch decks, one-pagers, value frameworks, and strategic campaign content.
• Work closely with creative and content leads to ensure tone, visuals, and storytelling are compelling and cohesive.
• Provide strategic input into launch plans, campaigns, and customer engagement strategies.

Benefits

• Vantive is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite.
• Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive’s 401(k) retirement savings plan, to help you prepare for your future.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level