Sr. Manager, Shopper Insights

The Kraft Heinz Company

2d • Remote

About The Position

The Senior Manager of Shopper Insights plays a critical role in shaping brand, category, and commercial strategy by uncovering deep understanding of how shoppers engage with Kraft Heinz categories across retail and omnichannel environments. This leader will translate shopper behavior, motivations, and barriers into strategic guidance that fuels category leadership, strengthens retailer partnerships, and drives growth across the Kraft Heinz portfolio.

Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field.
• 5+ years of experience in shopper insights, consumer insights, category management, or related fields.
• Strong expertise in qualitative and quantitative research methods.
• Proven ability to translate data into insight-driven actions that impact commercial results.
• Experience partnering with major U.S. retailers (mass, grocery, club, eCommerce).
• Excellent communication, storytelling, and influencing skills.

Nice To Haves

• Master’s degree (MBA, MS in Marketing Research, or similar).
• Experience in CPG, ideally within large-scale food & beverage organizations.
• Familiarity with advanced analytic techniques and loyalty-data applications.
• Experience leading cross-functional teams or mentoring insights professionals.

Responsibilities

• Lead development of strategic, actionable insights that illuminate how shoppers engage with Kraft Heinz brands and categories across grocery, mass, club, value, and eCommerce channels.
• Serve as the organization’s thought leader on shopper behavior, retail trends, and evolving food & beverage dynamics.
• Translate insights into strategies that influence category leadership, brand positioning, merchandising, packaging, and in-store activation.
• Partner with Customer Development, Category Leadership, and Shopper Marketing teams to build compelling, retailer-specific shopper stories supporting Joint Business Plans and category growth initiatives.
• Create insight-based selling narratives tailored to key retailers across the U.S. omnichannel landscape.
• Identify opportunities for stronger shelf presence, optimized assortment, and enhanced shopper engagement.
• Own end-to-end custom research initiatives—from scoping and vendor management to synthesis and strategic recommendations.
• Integrate multiple data sources (panel, POS, loyalty, digital behavior, path-to-purchase analytics) to build a robust view of the Kraft Heinz shopper.
• Develop advanced analytic approaches including shopper segmentation, decision trees, and journey mapping.
• Collaborate with Brand Marketing, Commercial Strategy, Category Leadership, eCommerce, and Innovation teams to embed shopper-centric thinking into planning and execution.
• Translate complex data into clear, persuasive insights that influence senior stakeholders.
• Support briefs guiding activation, innovation, and omnichannel communication strategies.
• Build frameworks and other tools that elevate organizational understanding of food & beverage shopper behavior.
• Coach cross-functional partners on applying shopper insights to business decisions.
• Stay ahead of marketplace trends, behavioral science developments, and retail evolution.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level