Senior Manager, Shopper Insights

Kinder's•Walnut Creek, CA

2d•$160,000 - $195,000•Hybrid

About The Position

As the first Sr. Shopper Insights & Analytics Manager at Kinder’s, you will help architect and scale the Shopper Insights discipline from the ground up. This is a strategic role responsible for shaping how Kinder’s understands, prioritizes, and activates against shopper opportunities across channels and retail partners. You will serve as a strategic partner to Sales Strategy and Field Sales, helping fuel Kinder’s continued high growth by translating shopper understanding into distribution gains, category expansion, and retail thought leadership. Through a deep command of shopper behavior, mindsets, and decision dynamics, you will uncover insights that inform merchandising strategy, assortment architecture, shelving optimization, and go-to-market planning. You will elevate Kinder’s role as a category growth driver and leader. By delivering clear and compelling narratives, you will help inform internal go-to-market strategy, retailer conversations, and business decision-making — ensuring Kinder’s and its Customers win whenever and wherever shoppers are seeking exciting, delicious, and effortless flavor solutions.

Requirements

Bachelor's Degree in a related field required, MBA preferred
7+ years progressive experience working in an insights capacity; shopper / retailer-facing experience a must, CPG experience preferred
Deep fluency in shopper panel (Numerator preferred), syndicated and retailer data
Demonstrated success translating insights into measurable commercial impact
Experience designing and leading large-scale research initiatives and managing agency partners
Strong retail and business acumen with ability to identify opportunities that drive growth in a retail environment
Productive business partner who enjoys finding ways to say ‘yes’ as often as possible to impactful and important priorities
Strong communicator, relationship builder with the ability to build trust and rapport with stakeholders.
Capability builder who is inspired by the idea of creating new approaches and educating stakeholders on new ways of thinking
Growth mindset with an excitement to learn (and teach) about driving value through insights at Kinder’s
Low ego and ability to go with the flow in a fast moving (and changing) environment
Self-starter who is comfortable in ambiguity excited by an opportunity to build the way forward vs. walk into something already established
Energized by being a part of a fast-moving team with the ability to be a leader and a follower

Responsibilities

In partnership with Sales Strategy and other key stakeholders, define and own the multi-year Shopper Insights learning agenda aligned to enterprise growth priorities
Identify high-value opportunities across channels and retailers by synthesizing primary research, panel data, and syndicated sources
Translate shopper behavior into clear commercial implications that drive distribution, velocity, and basket expansion
Serve as a category thought leader, elevating Kinder’s credibility with retail partners through insight-led selling
Integrate diverse data streams (primary research, shopper panel, syndicated, and retailer data as needed) into cohesive, action-oriented narratives
Establish frameworks and standardized approaches for Shopper Journey mapping, segmentation, and opportunity sizing
Build scalable tools and ways of working that embed shopper thinking into the Sales organization
Champion disciplined, hypothesis-led analytics that move beyond diagnosis to business opportunities to test and learn
Craft stakeholder-ready, insight-driven stories that drive clarity and inspire action among senior leaders and decision-makers
Connect macro trends, category dynamics, and shopper motivations into growth opportunities and narratives
Simplify complexity into intuitive visualizations and clear business implications tailored to diverse audiences
Equip Sales teams with compelling, insight-backed selling stories that unlock incremental retailer opportunity
Act as the voice of the shopper in preparation for key customer engagements and internal strategy discussions
Partner cross-functionally with Sales Strategy, Marketing, and Category Management to embed shopper thinking into planning processes
Elevate organizational fluency in shopper analytics through education, frameworks, and repeatable tools
Build and manage external research partners to deliver high-impact learning efficiently and effectively