Sr. Manager, Sales Strategy and Enablement - Canada
About The Position
This is a foundational role supporting the growth of Samyang Canada, playing a key part in expanding our presence in the Canadian market. While this position is posted on the Samyang America careers page, the selected candidate will be employed by the Canadian entity and subject to applicable Canadian employment laws and benefits. Position Summary: We are looking for a Sr. Manager of Sales Strategy and Enablement who will serve as Samyang Canada’s central strategic engine, translating brand, category, and shopper strategies into cohesive sell‑in, sell‑through, and retail execution plans. This role enables alignment between Sales, Marketing, HQ, and Global teams by building the tools, processes, insights, and activation frameworks required for strong commercial performance. The ideal candidate brings a blend of analytical strength, strategic thinking, and executional excellence, with the ability to influence across functions and geographies.
Requirements
- 8+ years of experience in CPG trade marketing, shopper marketing, sales strategy, or sales operations.
- Strong analytical and strategic planning capabilities.
- Experience working with cross‑border teams or global headquarters.
- Skilled at influencing without direct authority across multiple functions.
- Strong understanding of the CPG landscape in Canada.
- Proficiency in Microsoft Office Suite, Nielsen IQ (or compatible insight provider), and trade marketing planogram tools.
Nice To Haves
- Familiarity with Samyang brands or similar ethnic food brands strongly preferred.
- Experience working for an international brand focused on scaling through the Americas.
- Strong commercial intuition with the ability to translate insights into actionable plans.
- Excellent communication and cross‑functional collaboration skills.
- Proactive, organized, and capable of managing multiple priorities at once.
Responsibilities
- Lead category insights and all trade marketing initiatives.
- Build and manage national trade and promotional calendars with cross‑functional alignment.
- Develop shopper marketing and in‑store activation strategies tailored to Canadian retailers.
- Own all sales enablement tools, including sales assets, innovation stories, pricing guidelines, and customer‑specific narratives.
- Track and interpret market data, category performance, shopper insights, and competitive intelligence to guide decision‑making.
- Act as the connective tissue between Samyang sales departments in Canada, USA, and Global, ensuring alignment, and shared learnings.
- Develop data-informed planograms for all channels and formats.
- Produce necessary POS for in store activations.
- Lead perfect store, merchandising, planogram rollouts, audits, and continuous improvement initiatives to raise execution standards
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
