Sr Manager, Revenue Growth

Fluidra North America•Carlsbad, CA

26d•$140,000 - $160,000

About The Position

Fluidra is looking for a Sr Manager, Revenue Growth to join our team in Carlsbad, CA. WHAT YOU WILL CONTRIBUTE The Sr Manager, Revenue Growth will own how demand turns into revenue. This role is accountable for top-of-funnel quality, conversion performance, and distribution-led commercialization across Builder and Aftermarket segments. This role focuses on acquiring and converting new revenue through analytical funnel management, conversion optimization, and ROI-driven GTM execution. It does not own pricing, product development, loyalty programs, or day-to-day sales execution.

Requirements

8+ years experience in revenue growth, demand conversion, RevOps, or GTM strategy
Experience designing and executing promotional and incentive programs aimed at acquiring first-time customers and accelerating early revenue adoption
Proven ability to analyze data sets to uncover prospecting opportunities
Experience building and applying lead scoring and prioritization models
Strong understanding of Total Addressable Market (TAM), including identifying whitespace, penetration gaps, and market coverage opportunities
Ability to translate analytical insights into clear, actionable plans
Strong commercial and financial acumen, with experience evaluating GTM ROI, cost-to-revenue, margin impact, and performance trade-offs
Strong communication skills, including the ability to produce decision-ready presentations
Strong working proficiency in Excel, CRM platforms (e.g., Salesforce), and analytics tools (e.g., Power BI, Tableau, or equivalent)
Familiarity with planning and visualization tools (e.g., PowerPoint, Miro, Lucid, or similar) to communicate priorities, insights, and recommended actions
Travel up to 20% of time

Responsibilities

End-to-end demand-to-revenue conversion strategy
Funnel performance from lead creation through revenue realization
New customer acquisition and early revenue yield
Distribution-led commercialization and sell-through enablement
Funnel analytics, attribution, and conversion optimization
ROI of GTM investments tied to revenue outcomes
Own and optimize the end-to-end demand-to-revenue funnel across Builder and Aftermarket segments, ensuring demand consistently converts into measurable revenue
Drive top-of-funnel quality and conversion performance across inside sales, field sales, digital channels, and distribution-led initiatives
Leverage internal & external data sets to uncover new prospecting and growth opportunities, identifying where Fluidra has the highest probability to win incremental revenue
Develop and maintain scoring and prioritization models to rank prospects and opportunities based on value, likelihood to convert, and strategic fit
Translate analytical insights into clear, actionable lead lists and recommendations, facilitating handoff to the appropriate selling motions
Maintain a strong point of view on Total Addressable Market (TAM) versus known customers, identifying whitespace, penetration gaps, and coverage opportunities
Apply engagement analytics to evaluate prospect and customer interactions, improving targeting, messaging, and conversion outcomes
Define, track, and continuously improve funnel performance metrics, including lead quality, conversion rates, speed-to-revenue, and early revenue yield
Identify funnel friction points and apply industry best practices and GTM methodologies to prioritize high-impact improvements
Evaluate and optimize GTM investment performance, partnering with Finance and Revenue Intelligence to assess ROI, cost-to-revenue, margin impact, and trade-offs across channels
Ensure demand conversion strategies directly support new customer acquisition and first-year revenue growth, increasing first-year sales as a percentage of total sales
Responsible for distribution enablement strategy to drive revenue, conversion, and product expansion through key distribution partners.
Ensure distribution is equipped with the right, programs, promotions, enablement, events, and marketing to influence purchasing behavior.
Lead commercialization initiatives with strategic distributors, including pilots, launches, promotions, and expansion efforts.
Ensure distribution-led demand converts efficiently into sell-through and repeat purchasing.
Partner with Sales Enablement and Customer Success to improve post-conversion onboarding and early revenue ramp, reducing leakage between conversion and realized revenue
Establish governance cadence and performance reviews for funnel health, prospecting effectiveness, and conversion initiatives
Produce executive-ready insights and presentations that clearly communicate market opportunity, funnel performance, revenue impact, ROI, and recommended actions

Benefits

Flexible PTO
9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
11 paid Holidays
Full range of health benefits including medical, dental & vision, short & long-term disability
401(K) matching (100% of first 3% contributed, 50% of the next 2%)
Health and wellness programs / gym reimbursement
Educational assistance up to $7,000 per year
On-site self-service café / free gourmet coffee stations
Company sponsored FUN events!
Generous product discounts