Sr. Manager – Regional Marketing

CBTS•Cincinnati, OH

22d•Hybrid

About The Position

We are seeking a talented, self-driven, and highly motivated candidate with a proven background in field or regional marketing and executive stakeholder management. This role is critical to our growth strategy—serving as the marketing leader for emerging regions where net new logo acquisition and brand presence must be built with intention. As a senior member of the regional sales leadership team, this role activates global marketing programs, partner opportunities, and local events into a cohesive regional plan that drives brand awareness, demand creation, and demand capture in markets where we are still earning our place. Role Summary The Regional Marketing Senior Manager owns the marketing strategy and execution for growth and emerging markets—regions with a small but growing installed base where the primary focus is acquiring net new clients while increasing share of wallet within existing relationships. This role translates global campaigns, partner opportunities, and local activations into a unified regional plan built around brand awareness, demand creation, and demand capture. It demands a business-minded marketer with strong executive stakeholder skills and demonstrated experience growing a region or net new line of business, capable of building structure in ambiguous environments and operating as the de facto marketing leader for their region. This is a hands-on leadership role that blends strategic partnership with a builder’s mentality, ensuring marketing investment in growth markets is targeted, measurable, and compounding over time.

Requirements

Proven experience in B2B field or regional marketing, with demonstrated success growing a region or net new line of business from the ground up
Strong business acumen and executive presence—comfortable operating at the leadership team level
Ability to build structure and drive results in ambiguous, fast-moving environments
Experience translating global programs into locally relevant, high-impact marketing plans
Excellent project management, communication, and stakeholder management skills
Collaborative mindset with a track record of cross-functional partnership
Willingness to travel to support regional events and on-the-ground execution
Written + Verbal Communication
Stakeholder Management
Strategic Planning
Field / Regional Marketing
Cross-Functional Collaboration
Project Management

Responsibilities

Serve as the marketing lead on the regional sales leadership team for emerging markets where net new logo acquisition is the primary growth driver and install base expansion is a secondary but meaningful opportunity
Build and maintain the regional marketing plan in partnership with the regional sales lead—a plan focused on generating net new business through concentrated brand awareness, demand creation, and demand capture, while deepening relationships and expanding services within the existing installed base
Curate a regional marketing plan by orchestrating programs already in motion across the marketing ecosystem—maximizing coverage with minimal bespoke production
Partner with the Campaigns Lead to maintain visibility into global campaign activity, ensuring regional accounts are plugged in to the right programs at the right time
Collaborate with the Events pod to identify and activate high-impact events that serve the region’s reputation, revenue, and relationship goals
Work with the Partner Marketing Lead to source and integrate partner materials and programs into the regional plan
Coordinate with the GTM Enablement team to ensure regional alignment on messaging and content
Ensure regional coverage across paid/organic social, press, and client stories in partnership with the broader marketing team
Collaborate with peer Regional Marketing Managers to standardize how marketing communicates and works with regional leadership—including plan templates, QBR templates, and monthly communication cadences
Track and report on regional marketing performance, connecting activity to pipeline and business outcomes