Regional Marketing Manager

Avenue5 Residential, LLC•Dallas, TX

About The Position

Avenue5 is growing, and we are in search of a regional marketing manager to join our dynamic team of Fivers! About Us We are a vibrant, third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: Listen to our associates, recognize them, and give them room to grow Invest in our associates to help them become the best version of themselves Approach every important decision with our associates in mind Celebrate our associates’ successes and encourage them to raise the bar even higher Summary of Responsibilities: The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and/or portfolio of multifamily properties. This position provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging their extensive subject matter expertise in digital and mobile marketing techniques and their understanding of the market landscape, this role will support, guide, and provide feedback to the on-site team regarding the development of a property’s brand identity and the execution of the integrated marketing programs. In addition, the position reviews and analyzes the performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations. Primary Responsibilities and Objectives: · Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and/or assigned portfolio · Recommend effective property marketing programs and offerings, including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio · Applying in-depth knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio). · Mentor on-site property marketing team in the development of collateral for websites, ILSs, Craigslist, social media, and print to serve clients · Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance · Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients · Understand the market landscape, including technological trends, and competitor strengths and weaknesses as they relate to property management · Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multifamily property management space · Present the marketing strategy and results at the property’s quarterly and annual business review meetings · Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills · Work with the property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services · Perform other duties as assigned

Requirements

Bachelor’s degree is required
Five plus years of experience in direct real estate multifamily marketing within the property management industry is required
Three to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, YouTube, and Pinterest, is required
Advanced-level knowledge with Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel
Three to five years of experience in website ILSs, Craigslist, SEO, SEM, and digital data aggregators is required
Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required
Two to three years of digital, creative, and branding agency experience required
Ability to work independently and prioritize effectively in a fast-paced environment
Intermediate to advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)
Excellent written and verbal communication skills
Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense
Exceptional project management skills are required (PMP certification is a plus)
Strong understanding of property management industry trends, issues, and emerging technology
Outstanding presentation skills and the ability to command an audience of all internal and external stakeholders
Demonstrated experience in managing, expanding, and developing relationships with clients
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development
Positive demeanor, voracious appetite to learn new things, and excellent professional judgment
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned
Required to maintain a regular schedule, which may require working outside business hours, weekends, and non-traditional holidays
Ability to travel (35%)
Ability to lift, push, and pull up to 25 pounds
Ability to remain stationary, move around, reach, and position oneself as needed for extended periods of time
Must be able to observe and detect signs of emergency through visual and/or auditory cues
Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly
Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make discriminations in sound
Visual requirements, including color, depth perception, and field vision
Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
Ability to tolerate stressful situations
Ability to work under minimal to moderate supervision

Nice To Haves

Three to five years of pre-development, lease-up, and/or grand opening experience in the multifamily property management industry preferred
Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred
Three to five years of experience in Yardi Voyager Marketing module, RentCafé, RealPage, or other equivalent systems is a plus
Participation in industry groups is a plus
OMCP certification is preferred
Exceptional project management skills are required (PMP certification is a plus)

Responsibilities

Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all 25-40 properties in the region and/or assigned portfolio
Recommend effective property marketing programs and offerings, including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
Applying in-depth knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio).
Mentor on-site property marketing team in the development of collateral for websites, ILSs, Craigslist, social media, and print to serve clients
Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients
Understand the market landscape, including technological trends, and competitor strengths and weaknesses as they relate to property management
Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multifamily property management space
Present the marketing strategy and results at the property’s quarterly and annual business review meetings
Mentors, coaches, and provides performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills
Work with the property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
Perform other duties as assigned