Sr. Manager, Performance TV Marketing

Comcast•New York, NY

37d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary Responsible for managing the daily activities of the Marketing Solutions department. Designs, develops and introduces advertising and sponsorship products that help the advertising sales team achieve defined outcomes and results. Develops promotional and marketing programs to address specific market segments. Oversees advertising products inventory, tracking and dissemination. Researches and recommends special pricing programs. Introduces advertising products to the Sales team and provides training on products to personnel involved with such programs. Monitors program performance. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.

Requirements

Attribution Analysis
Attribution Modeling
Marketing Attribution
Media Advertising
Media Buying
Television Advertising
TV Planning
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
7-10 Years

Responsibilities

Responsible for day-to-day management of the TV advertising team
Responsible for strategy and execution of all media plans
Responsible for TV media planning, performance tracking, and analysis
Will be the point-of-contact for all advertisers
Designs, develops and introduces marketing campaigns, new advertising products and pricing programs.
Implements marketing campaign strategies and develops promotional and marketing programs around strategies targeted at specific market segments.
Introduces new advertising products to the Sales team, provides training and lends expertise.
Accompanies Sales staff on selected calls to key potential customers to help with marketing campaigns and if necessary, develops modifications to particular Marketing programs.
Researches, designs and recommends pricing programs.
Monitors program performance, providing recommendations and solutions where necessary.
Develops and ensures financial and operational objectives are achieved.
Develops, leads and provides direction to lower-level management, professionals and non-exempt employees.
Leads and manages groups, providing expertise in the area of Marketing Solutions.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.