Sr Manager, Omnichannel Marketing

Innoviva Specialty Therapeutics • Waltham, MA

4d

About The Position

The Senior Manager of Omnichannel Marketing leads the design, execution, and optimization of coordinated HCP engagement across multiple brands within the Innoviva Specialty Therapeutics (IST) portfolio. This role is critical to evolving and advancing our organization’s omnichannel capabilities. The Senior Manager partners closely with brand leads to unify personal and non‑personal promotional activities into a seamless customer experience that brand performance goals and commercial growth.

The ideal candidate is both strategic and execution focused, capable of shaping the omnichannel vision while also driving day to day orchestration, measurement, and optimization. You will work closely with brand leads to analyze engagement data, identify insights, and ensure continuous improvement with respect to customer engagement and business results.

Requirements

• Bachelor’s degree in marketing, Business, or a related field required
• 5 plus years of pharmaceutical or biotech industry experience, with at least 3 years in omnichannel marketing and/or commercial marketing support roles
• Strong understanding of HCP engagement trends, campaign orchestration, and digital marketing platforms.
• Experience with CRM and marketing automation systems (e.g., Veeva, HubSpot, Salesforce Marketing Cloud), analytics dashboards, and media performance tools.
• Experience developing customer engagement journeys, segmentation, and personalized engagements.
• Ability to analyze data, interpret insights, and make data-driven decisions.
• Demonstrated ability to drive alignment and execution across cross-functional, matrixed teams.
• Proven project management skills, ability to manage multiple initiatives simultaneously, and ability to prioritize.
• Demonstrated adaptability and agility, comfortable operating in a growing organization and a fast-paced evolving commercial environment.
• Excellent communication and presentation skills; able to influence without authority.

Nice To Haves

• advanced degree (MBA or relevant) preferred

Responsibilities

• Partner closely with brand leads to translate strategic imperatives into aligned, omnichannel engagement plans.
• Provide informed channel recommendations and guide investment decisions across brands.
• Ensure all omnichannel activities directly support brand-led strategy and customer engagement priorities.
• Educate brand teams on available tools, best practices, and channel opportunities to bring their strategies to market more effectively.
• Support the operational deployment of omnichannel programs that support brand strategies, including digital and field-triggered campaigns.
• Serve as the central coordinator across functional teams (e.g., Marketing, Sales, Digital, Analytics) to ensure successful implementation of brand-directed campaigns.
• Collaborate with brand leads on the MLR approval of digital assets.
• Support internal upskilling by developing training content and frameworks to help teams adopt omnichannel best practices.
• Stay current on emerging digital engagement technologies and recommend relevant tools to improve campaign performance and customer experience.
• Measure campaign performance against brand-defined KPIs and objectives.
• Translate data into insights to brand teams to support iterative campaign planning and improved engagement.
• Ensure all omnichannel tactics comply with regulatory, legal, and privacy standards.
• Act as a liaison to PromoMats/MLR teams and support compliant execution of digital materials and HCP communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager