Senior Omnichannel Marketing Manager

United Therapeutics • Rtp, NC

6d • Hybrid

About The Position

If you’re energized by turning smart strategy into measurable impact, this role was built for you. As our Senior Omnichannel Marketing Manager , you’ll sit at the center of digital transformation—partnering closely with brand teams and agency experts to bring CRM programs to life across email and SMS for both HCP and patient audiences. You’ll own the CRM engine end‑to-end, translating brand ambition into thoughtfully designed journeys, clear KPIs, and performance-driven optimizations. This is a role for a confident connector who thrives in cross‑functional teams, leveraging data to tell a compelling story, and pushing omnichannel marketing forward in a highly regulated, fast‑evolving environment. If you’re equal parts strategist, executor, and collaborator—and excited to shape what great omnichannel marketing looks like next—we’d love to meet you. This role sits within Digital Transformation to act as a liaison between the brand teams and the external agency, translating brand strategy into measurable CRM programs (email, SMS etc.), driving performance across the funnel and customer journey for both HCP and Patient audiences. This role ensures digital marketing initiatives are aligned across brands and external partners within email, maximizing outcomes and supporting omnichannel transformation.

Requirements

• Bachelor’s Degree in related field
• 10+ years of related experience
• 5+ years of experience developing and executing digital strategies and tactics
• 3+ years of life sciences industry marketing experience
• Proven work experience in direct marketing (email, sms, direct communications)
• Ability to communicate effectively at all levels and build cross functional relationships
• Strong analytical skills and comfort turning results into clear actions for brand teams

Nice To Haves

• Proficiency in marketing technology, i.e. Salesforce Marketing Cloud and Google Analytics
• Experience managing agencies and vendors across planning and execution
• Strong project leadership across agencies and internal partners

Responsibilities

• Serve as the main CRM contact and project lead for email/SMS across brands, coordinating brand teams, cross-functional partners, and external agencies
• Manage the email workstream end-to-end to include: planning, build coordination, QA, approvals routing, deployment oversight, and post-send follow-up (in coordination with creative/tactical agencies and brand teams)
• Manage CRM reporting and insight: review performance, identify drivers, and recommend optimizations. This includes using data to drive process enhancements, data ecosystem updates and tool/system adjustments.
• Partner with brand teams to define campaign and program KPIs aligned to brand goals and customer journey outcomes
• Support translating brand plans into CRM journey maps, cadence plans, and measurable campaign plans for HCP and Patient audiences
• Manage agency partners covering strategy and execution; set clear expectations, review work quality, and ensure delivery is on time and on budget
• Coordinate with data and platform partners to monitor segmentation accuracy and database health; drive fixes for data issues affecting targeting, consent, or deliverability
• Partner with business functions to develop, support, and communicate commercial omnichannel strategies utilizing digital processes and tools
• Understand emerging digital capabilities and opportunities for UT’s business as it continues to evolve/grow. Stay abreast of industry trends, emerging channels, and competition; track marketplace developments and make recommendations related to regulatory, sales, marketing, social media, CRM, SEO/SEM, technology, new digital products & solutions.
• Support management as needed on strategic long term projects/goals which move UT towards omnichannel marketing and impactful customer communications
• All other duties as required

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.
• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level