Sr Manager Marketing Lands' End Outfitters

Lands' End

About The Position

As the Sr. Marketing Manager, you will drive growth for Business Outfitters and School Uniforms through development and execution of multi-channel marketing to support retention, reactivation and acquisition.

Requirements

7–10 years of progressive experience in B2B and/or omnichannel marketing, including demonstrated people leadership and ownership of complex initiatives.
Proven ability to develop and execute integrated, multi‑channel marketing strategies that drive measurable business results.
Strong expertise across demand generation, content marketing, digital marketing, and brand building.
Experience leading and developing teams, managing performance, resources, and stakeholder expectations in a fast‑paced environment.
Deep understanding of omnichannel retail and B2B buyer behavior, including lead generation, sales enablement, and customer retention.
Data‑driven marketer with experience analyzing and optimizing performance using dashboards, KPIs, and advanced analytics.
Proficiency with marketing technology and digital platforms, including marketing automation tools, CRM systems (e.g., Salesforce), Google Analytics, paid media platforms (e.g., Meta Ads), and reporting tools.
Strong project management, analytical, and problem‑solving skills, paired with a creative mindset.
Excellent written and verbal communication skills, with the ability to influence cross‑functional partners and senior leaders.
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience required

Nice To Haves

advanced degree preferred.

Responsibilities

Develop and manage a targeted contact strategy across all marketing channels to maximize retention rate and demand per account while maintaining an acceptable advertising expense ratio for LEO active 24 month accounts.
Develop and manage a targeted contact strategy across all marketing channels to maximize reactivation rate at a profit for LEO lapsed accounts (25 -60 months recency).
Develop and manage marketing strategy across all channels to meet LEO new account acquisition goals (# of accounts, cost per account) in order to drive SMB growth.
Provide marketing tactical and strategic support to all LEO Sales teams.
Primary driver of LESU marketing strategy and implementation across all channels.
Marketing lead working with Creative team and Corporate Brand team to integrate brand awareness and PR into our marketing plans for LEO.
Develop and summarize market research activities for customer/prospect insights, competitive information and general marketplace trends that lead to actions.
Develop and execute promotion strategy across all channels & segments.
Business manager for all digital channels which includes marketing direction to the ecommerce team and digital vendors.
From a marketing perspective, manage all event-marketing initiatives such as tradeshows and sponsorships.
Lead marketing manager in working with Merchandise and Creative for content development and customer segment experience.