Sr. Manager, Marketing Technology and Operations Leader

Genworth•Richmond, VA

6d•Hybrid

About The Position

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life. We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us! CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging. We are looking for a Marketing Technology and Operations Leader to play a pivotal role at the intersection of marketing strategy, technology, and process optimization. This role will oversee our marketing technology ecosystem and streamline operations to help the team achieve ambitious growth goals. An ideal candidate for this position will possess strategic vision, intellectual curiosity, analytical acumen, and adaptability. The role requires comprehensive expertise in best-in-class processes, project management, and marketing technology initiatives. Responsibilities include managing the marketing technology roadmap, collaborating effectively with both marketing and business leadership to identify strategic opportunities, overseeing all phases of marketing technology implementation from inception through completion, and regularly reviewing and improving current and future processes to ensure efficiency and scalability. This role will lead a small team and report to the Sr. Director, Product Marketing and Marketing Operations.

Requirements

8-10 years’ experience in marketing operations and technology
Hands-on experience with CRM platforms, marketing automation tools, and sales enablement technologies (Iterable and Microsoft Dynamics preferred)
Proven success managing complex, cross-functional projects within highly regulated environments
Experience in managing competing business priorities and translating them into executable processes.
Strong project management skills with the ability to juggle competing priorities
Exceptional written and verbal communication skills
Bachelor's degree or relevant work experience

Responsibilities

Own the marketing technology roadmap and all marketing technology platforms ensuring integration with enterprise systems
Lead the selection, implementation, integration, and evolution of platforms, including but not limited to CRM, marketing automation, customer data platforms (CDPs), analytics, content management systems (CMS), and digital advertising tools
Design, implement, and optimize marketing processes, workflows and best practices to drive efficiency, scalability, and consistency
Champion process improvements and automation across all marketing operations
Support integration projects by conducting systems testing, maintaining documentation and validation activities to ensure seamless implementation

Benefits

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
Caregiver and Mental Health Support Services

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