Product Manager - Digital Marketing, Operations and Technology

McKinsey • Atlanta, GA

2d

About The Position

Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. Your Impact You will help our clients develop their vision and guide them through the implementation of mar-tech and / or ad-tech products that help them attract and grow customers using digital marketing strategies and technology. You will communicate the product vision to key stakeholders. You will use your marketing and deep understanding of the industry to provide directions on technology platforms and features that will deliver enhanced customer experience. You will build strong relationships with key stakeholders to ensure alignment with the overall strategy. You will help our clients build cross-functional Agile teams across marketing, sales, engineering, account managers, client services, etc. You will make decisions on an ambitious and visionary product roadmap to deliver the most value/ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc. In this role, you will be the liaison between engineering, sales, marketing, and support to ensure business case and client goals are met. You will understand client needs to develop use cases, sizing them for business value, and prioritizing the activation roadmap based on value and feasibility. You will work in an Agile operating model to develop user stories, and solution the underlying data and solution architecture for use cases. You will own the design and delivery of platforms: As the owner and translator of technology, you will facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams. You will support Agile development by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress. Your qualifications and skills Bachelor's degree in information technology, software engineering, computer science, marketing, STEM, IT project management, or related field. Master's degree in computer science or software engineering is preferred Product management certification is nice to have but not required 8+ years' experience preferred with MarTech product management, solutioning, and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning) Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area Experience with creating a product roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming Experience leading teams in an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations Experience with digital products, and the ability to work with in-house teams and external agencies Ability to lead an implementation team to set strategic priorities and resolve issues with strong problem-solving capabilities Passion to challenge the status quo and find new solutions and drive out of the box ideas - loves and embraces change Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn - pushes teams to do the same

Requirements

• Bachelor's degree in information technology, software engineering, computer science, marketing, STEM, IT project management, or related field
• 8+ years' experience preferred with MarTech product management, solutioning, and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning)
• Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area
• Experience with creating a product roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming
• Experience leading teams in an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations
• Experience with digital products, and the ability to work with in-house teams and external agencies
• Ability to lead an implementation team to set strategic priorities and resolve issues with strong problem-solving capabilities
• Passion to challenge the status quo and find new solutions and drive out of the box ideas - loves and embraces change
• Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust
• Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn - pushes teams to do the same

Nice To Haves

• Master's degree in computer science or software engineering is preferred
• Product management certification is nice to have but not required

Responsibilities

• help our clients develop their vision and guide them through the implementation of mar-tech and / or ad-tech products that help them attract and grow customers using digital marketing strategies and technology
• communicate the product vision to key stakeholders
• use your marketing and deep understanding of the industry to provide directions on technology platforms and features that will deliver enhanced customer experience
• build strong relationships with key stakeholders to ensure alignment with the overall strategy
• help our clients build cross-functional Agile teams across marketing, sales, engineering, account managers, client services, etc
• make decisions on an ambitious and visionary product roadmap to deliver the most value/ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc
• be the liaison between engineering, sales, marketing, and support to ensure business case and client goals are met
• understand client needs to develop use cases, sizing them for business value, and prioritizing the activation roadmap based on value and feasibility
• work in an Agile operating model to develop user stories, and solution the underlying data and solution architecture for use cases
• own the design and delivery of platforms
• facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams
• support Agile development by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress

Benefits

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development.
• A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees