Marketing Technology and Operations Specialist

See’s Candies • San Francisco, CA

1d

About The Position

Strategize, plan and manage the creation and development of marketing technology and solutions initiatives including, but not limited to, Marketing Cloud and all related database functions. Evaluate, recommend, implement and manage a new CDP as well as any other new and emerging artech platform opportunities. Customer experience is paramount with goals to increase acquisition, retention and purchase frequency.

Requirements

• Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing.
• Working understanding of databases.
• Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities.
• Self-starter who takes initiative with strong planning and project management skills.
• Strong interpersonal skills.
• Experience managing and negotiating with partners/vendors.
• Proven ability to run successful campaigns with little supervision.
• Exceptional verbal, written and presentation skills.
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.
• Bachelor’s degree in Marketing required; equivalent related work experience may be considered in lieu of degree.
• Relationship management: internal and external.
• Strong communication skills.
• Expert project management.
• Highly organized.
• Prioritizes and manages multiple and competing priorities.
• Effective and efficient time management.
• Prepare and assess success of programs against Key Performance Indicators (KPI).
• Provide quality assurance (QA) and User Acceptance Testing (UAT).

Nice To Haves

• Salesforce Marketing Cloud Admin Certified a plus.
• Basic understanding of SQL, AMPscript, and HTML a plus.
• Experience managing vendors to achieve program goals.
• Experience in multi-channel retail industry a plus.

Responsibilities

• Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys, and predictive marketing.
• Serve as system/application owner and subject matter expert for Marketing Cloud.
• Build reports, manage data extensions, and lead strategy, development, and maintenance of Journeys in Marketing Cloud.
• Develop and standardize segmentation methodology for multiple channels including but not limited to email marketing.
• Assist with campaign strategy and planning on email, text, mobile app and direct mail channels.
• Evaluate business solutions and lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E-Commerce, as well as any external partners and vendors.
• Develop new program features, promotions & initiatives to deliver against program KPI’s and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners.
• Evaluate and implement a CDP and strategy for potential customer loyalty program elements in all channels across online, mobile and shops for an outstanding customer experience.
• Drive ongoing customer acquisition, encourage active customer engagement and encourage lapsed members to re-engage through email, SMS and other possible tactics as identified.
• Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
• Expand the reach/value of the loyalty program to drive ongoing customer acquisition, encourage active program participation, and encourage lapsed members to re-engage.
• Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
• This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.
• Protects and manages the See’s Brand at all times.
• Performs special projects as assigned by management.
• All See’s staff must be committed to the company’s core principles and workplace values, including a demonstrated commitment to diversity and inclusion.

Benefits

• full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees