Sr. Manager - Growth Marketing Programs

Shi International Corp.•Austin, TX

37d•$120,000 - $150,000

About The Position

SHI is seeking a Senior Manager of Growth Marketing Programs to support our Healthcare business. The Sr. Manager of Healthcare Growth Marketing Programs will partner with sales and marketing to forge a closer working relationship between one of SHI's strategic selling units and the SHI marketing team. They will be accountable for delivering new business opportunities through orchestrated campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes. The primary focus for the Sr. Manager, Growth Marketing Programs will be working closely with SHI's dedicated Healthcare sales team to acquire new customers through a combination of dedicated multi-channel campaigns, SHI-hosted and third-party events, and increased brand awareness for SHI and SHI Healthcare in the healthcare provider market. The ideal candidate will have a deep understanding of the Healthcare market, sales processes and strategy, and will understand the capabilities of marketing channels to drive valuable leads.

Requirements

Bachelors Degree in related field required
6+ years' experience in demand generation or sales support roles.
Prior experience marketing to healthcare systems.
Prior experience executing modern marketing channels.
Ability to travel 20%
Experience in utilizing current marketing channels and techniques to reach target audiences.
Experience in developing and executing strategies to generate interest and support the sales process.
Ability to examine and model data to support marketing decision-making.
Proficiency in utilizing Customer Relationship Management software for data-driven marketing.
Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks.

Nice To Haves

2+ years of management experience preferred

Responsibilities

Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline.
Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting.
Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan.
Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services.
Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners.
Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy.
Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy.
Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners.
Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging.
Manage and adhere to a defined revenue marketing budget, including MDF partner funding management.
Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy.