Sr. Manager, Global Marketing Manager (Medical Communications) -US -East Coast

Thermo Fisher Scientific•Morrisville, NC

19d•Onsite

About The Position

Summarized Purpose: Thermo Fisher Scientific Clinical Research Group is a leading CRO. The Clinical Research Group (CRG) has again been recognized for excellence in the 2025 CRO Leadership Awards. This is the 14th consecutive year the business has been honored through this award program, which is based on a survey of pharmaceutical and biotech professionals conducted for Clinical Leader and Life Science Leader magazines We are recruiting a Sr. Global Marketing Manager to lead business-to-business (B2B) marketing efforts for our Medical Communications programs and our Patient First Digital Solutions (PFDS).In collaboration with the Global Market Development Director, the Global Marketing Manager is responsible for creating and executing customer-centric, B2B strategic marketing plans to effectively, and competitively, position the Thermo Fisher Clinical Research Group in the market. The individual in this role will be responsible for partnering closely with business leaders to create strategic marketing plans that support delivery of business goals. Essential Functions and Other Job Information: In collaboration with the Global Market Development Director, help develop and implement differentiated enterprise-level B2B marketing programs around our Medical Communications and PFDS business that enable business strategy, drive awareness, demand generation, and revenue growth: Develop marketing plan and/or campaign budgets for Med Comm (and PFDS) business solutions, including developing and updating value propositions, messaging, and positioning documents for commercial communications Address sponsors’ needs and pain points around the challenges of clinical research site selection through marketing programs that demonstrate our understanding of study protocol complexities and schedules. Develop foundational commercial materials to support general selling of our solutions Understand the selling resourcing model across the business and help optimize the marketing mix to support this Support the development and implementation of marketing deliverables, including compelling value propositions, promotional positioning, messaging materials and selling resources/collateral Develop and maintain all marketing campaign activities, in line with marketing budgets, and monitor KPIs to assess campaign success; regularly review and optimize plans in close collaboration with business stakeholders based on identified KPIs Share best practices with marketing colleagues across Clinical solutions and TAs. Partner with internal and external agencies, and establish strong working relationships to align across all marketing verticals, including Content Marketing, Marketing Tech & Operations, ABM and Brand Execution, to develop and launch marketing campaigns Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results Support brand presence at major conferences and events

Requirements

Bachelor's degree required in Science, Health Sciences or Business
2-3 years pharmaceutical/CRO/medical device experience with knowledge of the industry and healthcare environment
Prior brand marketing background with strong history of achievement and performance, and solid working knowledge of sales and marketing relationships
Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
Experience working across cultures and partnering with colleagues who represent a diverse selection of experiences and skills
Ability to effectively prioritize, manage, and deliver multiple projects under pressure
Effective planning, analytical, organizational and project management skills
Demonstrated ability to manage outside agencies in order to fulfill project objectives
Understanding of corporate brand and ability to work within set brand guidelines
Strong skills in Microsoft Office suite

Nice To Haves

MBA an advantage

Responsibilities

In collaboration with the Global Market Development Director, help develop and implement differentiated enterprise-level B2B marketing programs around our Medical Communications and PFDS business that enable business strategy, drive awareness, demand generation, and revenue growth
Develop marketing plan and/or campaign budgets for Med Comm (and PFDS) business solutions, including developing and updating value propositions, messaging, and positioning documents for commercial communications
Address sponsors’ needs and pain points around the challenges of clinical research site selection through marketing programs that demonstrate our understanding of study protocol complexities and schedules.
Develop foundational commercial materials to support general selling of our solutions
Understand the selling resourcing model across the business and help optimize the marketing mix to support this
Support the development and implementation of marketing deliverables, including compelling value propositions, promotional positioning, messaging materials and selling resources/collateral
Develop and maintain all marketing campaign activities, in line with marketing budgets, and monitor KPIs to assess campaign success; regularly review and optimize plans in close collaboration with business stakeholders based on identified KPIs
Share best practices with marketing colleagues across Clinical solutions and TAs.
Partner with internal and external agencies, and establish strong working relationships to align across all marketing verticals, including Content Marketing, Marketing Tech & Operations, ABM and Brand Execution, to develop and launch marketing campaigns
Monitor marketing programs to measure performance against plan, budget, and key performance indicators, provide marketing performance updates to marketing and business leadership, and make recommendations to optimize marketing performance based on results
Support brand presence at major conferences and events