Regional Marketing Manager, East Coast

GenScript ProBio • Boston, MA

5d

About The Position

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy. GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology. ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. ProBio is seeking a Regional Marketing Manager, East Coast to accelerate our sales pipeline and strengthen market presence across the US and Europe. This role will be part of a small, high-impact team regional marketing team that works closely with sales and global event and content marketing partners to activate strategic priorities through regional execution. The ideal candidate has strong demand generation, sales support experience and drives flawless regional execution aligned with brand. They thrive in customer-facing environments and excel at sales collaboration.

Requirements

• Bachelor’s degree in Life Sciences, Biotechnology, or a related discipline
• Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines
• Experience working in a global organization with regional responsibility
• Expertise in at least one of the following: field marketing, ABM, event strategy and third-party networking
• Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes
• Excellent communication, influence, and stakeholder management skills

Responsibilities

• Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities
• Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events
• Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales
• Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals
• Own regional marketing pipeline targets and ensure alignment with business objectives
• Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI

What This Job Offers

• Job Type: Full-time
• Career Level: Manager