Sr. Manager, Global Events (Event Strategy & Audience Engagement)

Twilio

10d•Remote

About The Position

Twilio is seeking a dynamic and experienced Senior Manager, Event Growth Strategy and Operations / Audience Engagement to lead a critical role responsible for driving the content, audience growth, and demand generation strategy across the global flagship events portfolio while also overseeing the operational infrastructure and shared services that power high-quality global event experiences. This role blends strategic growth planning with operational excellence, ensuring that content programming, audience acquisition, digital experience, event technology, and performance analytics work together to deliver measurable business impact. This leader partners closely with marketing, sales, product, communications, operations, and executive stakeholders to drive attendance growth, elevate event content, optimize funnel performance, and scale event operations globally. The ideal candidate is highly strategic, data-driven, and experienced in leading cross-functional global campaigns that span content development, GTM enablement, acquisition strategy, and event technology. This role will collaborate closely with cross-functional teams across marketing, as well as C-level executives and regional field teams across LATAM, EMEA, and APJ. This position reports to the Senior Director, Global Events.

Requirements

8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred.
Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes.
Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences.
Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations.
Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure.
Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations.
Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence.
Excellent communication, stakeholder management, and project management skills.
Data-driven mindset with a focus on metrics, ROI, and continuous improvement.
Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus.
Willingness to travel as needed for event planning and execution.

Responsibilities

Event Growth Strategy
Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events.
Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals.
Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI.
Establish and refine KPIs to drive predictable, scalable event growth.
Event Content Strategy & Programming
Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM.
Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives.
Own content frameworks, track definitions, speaker selection processes, and content quality standards across regions and program tiers.
Ensure consistent storytelling and audience relevance across all global and regional events including market trends and regional insights.
Audience Acquisition & Demand Generation
Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies.
Drive cross-functional alignment with performance marketing and field teams and ensure integration between acquisition strategies and sales/GTM activation plans.
Establish performance targets and optimize campaign conversion across the registration funnel, using analytics to improve engagement and reduce drop-off.
Partner with growth, digital, and field marketing teams to define target audiences, segmentation, messaging, and promotional plans to increase attendance and expand audience reach.
Operations & Shared Services Leadership
Oversee the shared service functions that enable scalable global event execution, including:
Registration & Registration Platform: Manage platform roadmap, data requirements, user experience, and optimization.
Event Website Development: Oversee architecture, UX, content updates, localization workflows, and digital event experiences.
Event Technology: Evaluate and manage event tech tools supporting content delivery, attendee experience, and operational efficiency.
Housing & Travel Logistics: Lead vendor strategy and workflows for speaker, attendee, executive and staff housing and transport.
Analytics & Performance Reporting: Own performance dashboards, KPIs, reporting frameworks, post-event analysis, and executive readouts.
Internal & External Communications: Develop communications that support internal alignment, speakers, partners, and attendees across the lifecycle of each event.
Cross-Functional Enablement
Build and maintain enablement resources for GTM teams including messaging guides, promotional kits, activation playbooks, and post-event follow-up guidance.
Communicate to ensure GTM stakeholders have clear visibility into event strategy, key messages, timelines, programming, and expectations of business outcomes.
Facilitate strategic input sessions with executives and business units to align event content and experiences with business priorities.
Collaborate with Flagship Events lead and assist facilitation of strategic review sessions with executives to drive alignment across content, growth plans, and business outcomes.
Team Leadership & Collaboration
Lead and mentor a global team spanning content programming, operations, analytics, digital experience, and communications.
Foster a culture of innovation, operational excellence, creativity, collaboration, continuous improvement and share accountability.
Manage budgets, resources, timelines, and cross-functional workflows across the events ecosystem.
Partner with regional event owners to ensure consistency, scalability, and shared best practices.

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
Offerings vary by location.

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