Sr. Manager, Audience Strategy & Optimization

Pfizer • New York City, NY

3d • Hybrid

About The Position

The Sr. Manager, Audience Strategy & Optimization will support the expansion of digital addressable audiences used across paid, owned and earned Consumer and HCP touchpoints for the Pfizer BioPharma US business. As a critical member of the Audience COE, you will participate in the growth and future roadmap for our audience approach and optimization. In this role you will partner with Integrated Media Strategy, Analytics, Brand Marketing, Performance Media team, Measurement and other key CMO commercial teams to ensure the audience strategy is aligned with the marketing objectives and KPI’s. The ideal candidate will have a strong background in audience strategy and development, will work well in a matrixed organization, and demonstrate a high level of agility to adapt to changing business needs.

Requirements

• BA/BS required
• 6+ years of agency or client-side audience experience (Healthcare expertise preferred but not required)
• Proven experience as a leader with a track record of driving growth
• Experience working with data & audience partners
• Ability to work effectively and collaboratively in a team-based environment
• Strong communications skills, and ability to translate concepts for a wide variety of audiences
• A deep understanding of audience strategy development, segmentation, targeting, and measurement across media channels.
• Understanding of media measurement norms, evolving landscape, and industry standards
• A strong analytical mindset with the ability to leverage data to inform strategic decisions and optimize campaign performance
• Identify and solve problems effectively, finding creative solutions to challenges
• Experience in presenting complex information clearly and concisely to leadership, effectively communicating insights and recommendations
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Support execution of a comprehensive audience strategy across consumer and HCP brands, providing strategic recommendations, partnership, and education to internal stakeholders in implementing key audience functions and tactics.
• Assist in establishing, developing and promoting best practices for audience strategy, planning and execution, drive forward consistent standards and processes with creation, execution, measurement and optimization.
• Drive expansion of digital audience usage and increase the targeted content that reaches digital audiences across Pfizer, with the goal of improving Marketing ROI
• Partner with measurement team to understand performance and optimize to drive brand goals.
• Work in partnership with key data providers and partners to develop segments that deliver on brand business needs.
• Advisor to the ongoing work with Publicis’ audience data to use their proprietary audience database to optimize and improve audience strategy
• Maximize our demand-side platforms (DSPs) capabilities to expand 1:1 audience targeting using individual user-level integrations to inform campaign reach and drive improved performance.
• Activate audience strategies with internal brand and product teams to drive usage in Pfizer-owned or managed consumer and HCP experiences
• Lead or coordinate initiatives to target HCPs individually to deliver targeted information or branding, via paid, owned and earned media
• Represent the voice of the customer/business with respect to product and feature development
• Stay informed on emerging audience trends and technologies, including alternative targeting solutions, clean room opportunities, and assist in evaluating and recommending test-and-learn opportunities.
• Contribute to and deliver monthly COE updates to key stakeholders and quarterly leadership updates on performance and progress.
• Partner across the CMO to build communications plan for how to share out results with the broader marketing organization.
• Demonstrate collaborative leadership by fostering effective communication, supporting peers, and contributing to problem-solving efforts that simplify complex challenges.

Benefits

• In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees