Sr. Manager, Global Business Development

Hasbro•Burbank, CA

12h•Hybrid

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We are seeking a Senior Manager, Global Business Development to lead key entertainment partnerships and drive global licensing growth across Hasbro's portfolio. This role serves as the primary business lead for assigned partners-owning the relationship, aligning cross-functional teams, and delivering commercial performance. The position will be based out of our Burbank, CA office location and will be hybrid 3 days a week on-site (Tues/Wed/Thursday).

Requirements

Bachelor's degree required; MBA, PMP, or equivalent certification preferred.
7+ years of progressive experience in brand partnerships, strategic alliances, licensing, or business development, ideally within the toy, game, entertainment, or consumer products industries.
Proven ability to establish new relationships and demonstrate strong, ongoing relationship management expertise.
Strong financial acumen with experience supporting licensing agreement preparation and execution, including minimum guarantees, royalty rates, allowances, deductions, and margins.
Confidence representing Hasbro's interests and engaging effectively in complex or difficult negotiations.
Strategic mindset with the ability to translate vision into execution.
Excellent leadership and team-building skills within a global, matrixed environment.
Exceptional oral, written, and visual communication skills.
Strong organizational and collaboration skills.
Ability to lead through influence, build alignment, and drive execution without direct authority.
Proactive problem-solver with a strong sense of ownership and accountability.
Comfort operating in fast-moving environments where initiatives are being defined while executed.
Positive, adaptable mindset and the ability to maintain perspective and a sense of humor even during challenging moments.
Willingness to travel as required to support key business reviews, milestone reviews, and global business planning initatives.
Proficient working knowledge of Microsoft Office applications including Word, PowerPoint, Teams, Excel, and Outlook.

Responsibilities

Lead Strategic Partnerships
Serve as the primary point of contact for key global licensors, leading the overall business relationship across Hasbro categories
Build trusted, long-term partnerships and represent Hasbro in external engagements and negotiations
Drive Licensing & Business Development
Lead inbound licensing opportunities from evaluation through deal execution, partnering with Brand, Finance, and Legal teams
Support negotiation processes and ensure deals align with financial and strategic objectives
Own Cross-Functional Alignment & Execution
Proactively engage key partners early to define processes, timelines, and expectations
Partner across Brand, Product Development, Marketing, Sales, Finance, and Regional teams to ensure seamless partnership execution
Lead Joint Business Planning & Commercial Performance
Drive joint business planning, Quarterly Business Reviews (QBRs), and milestone meetings to align on product, marketing, and revenue plans
Own forecasting processes, track performance against targets, and proactively identify risks and opportunities
Enhance Partner Experience & Operations
Champion a "best partner" mindset by improving processes, communication, and collaboration models
Drive operational excellence by managing multiple priorities, anticipating issues, and implementing scalable solutions