Sr. Manager, External Communication

Swire Coca-Cola•Draper, UT

41d

About The Position

They will lead the company's public-facing communications strategy for Swire Coca-Cola, USA This role combines strategic leadership with hands-on execution, ensuring consistent, positive representation of the company's messages, brand, values, and achievements across paid, earned, shared, and owned channels The successful candidate is a seasoned communicator who thrives in a dynamic environment This role will showcase how our company invests in and cares for our people, planet, partnerships, and communities while demonstrating unwavering quality, resilience, and commitment to those we serve.

Requirements

Bachelor's Degree required
A degree in Journalism, Communications, Public Relations, or Marketing preferred
6-8 years public relations or communications experience, either as part of an in-house communications team or in an agency or news media setting required
Proven experience managing external communications for a complex, multi-location organization preferred
Demonstrated ability to manage outside agencies and partners preferred
Bilingual skill set in English and Spanish preferred
Ability to independently identify stories, develop media news hooks, match stories to journalists, and have the persistence to appropriately identify, pitch, and secure media coverage
Excellent written, verbal, and interpersonal communication skills, with demonstrated ability to independently create crisp, effective copy for various audiences
Demonstrated ability to work cross-functionally across teams and execute communication initiatives from concept to delivery
Demonstrated ability to independently manage multiple projects to deadline with minimal oversight

Responsibilities

Lead the development of a paid, earned, shared, and owned communication strategy that enhances Swire Coca-Cola's brand and presence on external-facing platforms
Lead and develop paid media content and execution; earned media outreach, including press releases and media pitches; all company social media channels; as well as the company website and other owned media channels
Serve as a key advisor to senior leadership on external messaging, public positioning, and media engagement
Develop a robust social media calendar, support the ongoing social media postings of the CEO, and provide regular suggested social media posts for senior leaders
Provide crisis communication support in coordination with cross-functional teams
Monitor industry trends, news cycles, and social sentiment to identify risks and opportunities
Support community relations and corporate social responsibility initiatives by amplifying partnerships, events, and sustainability efforts
Represent the communications function on cross-functional project teams supporting major business initiatives
Provide regular reporting to track metrics for the external communications program
Partner with internal communications and other teams to align external and internal messaging
Perform other duties as assigned