Sr Manager, Enrollment Marketing

Visana Health

13d • $120,000 - $150,000 • Remote

About The Position

Most people don’t ignore healthcare benefits because they don’t care.
They ignore them because life is loud.
And honestly, the hardest thing to market is something people already have access to.
That’s enrollment marketing.
At Visana Health, we’re scaling fast and hiring a Senior Manager, Enrollment Marketing to build B2B2C campaigns across employers, health plans, and TPAs that create real momentum.
We need someone who can turn eligible into enrolled, and enrolled into someone who is actually getting care.
Enrollment is the north star, but you’ll bring a full-funnel mindset. You’ll think about what happens after enrollment too, like scheduling, completed appointments, and retention. You understand marketing efficiency, LTV:CAC, and how to build programs that attract and convert high-intent members into repeat, loyal patients.
You’ll own a portfolio of priority accounts, partner closely with Client Success, Sales, Marketing, and Data Analytics, and manage one direct report supporting campaign execution and webinar logistics.
If you care about women’s health beyond a single life stage and want your work to have a measurable impact, we’d love to meet you.

Requirements

• 5–7 years of experience in B2B2C marketing, enrollment marketing, or lifecycle marketing (ideally in healthcare, health plans, employers, or the benefits ecosystem).
• Proven success driving measurable enrollment outcomes through multi-channel campaigns.
• Strong client-facing experience, with the ability to confidently partner with external stakeholders and internal teams.
• Exceptional writing skills and the ability to translate healthcare topics into clear, motivating member-facing messaging.
• Strong creative sensibility and an eye for design and brand consistency.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders simultaneously.
• Analytical mindset and comfort using data to make decisions (experience with Mixpanel, Lightdash, or similar tools like Looker preferred).
• Strong understanding of funnel performance, marketing efficiency, and the connection between enrollment marketing and revenue outcomes.
• Ability to thrive in a fast-paced, high-growth environment with a hands-on, ownership-driven approach.
• People leadership experience or readiness to manage and mentor a direct report.
• Growth mindset, curiosity, and skill in self-development, including using AI tools to scale growth and operations.

Nice To Haves

• Experience with email and CRM platforms (ActiveCampaign or similar platforms preferred).
• Familiarity with tools like Canva, Asana, Figma, Salesforce, and modern marketing automation workflows.
• Vendor management experience (creative, print, mailing, event/webinar partners).
• Start-up or high-growth company experience.
• Familiarity with healthcare regulations and member engagement best practices.

Responsibilities

• Drive Member Enrollment Campaigns (Strategy & Planning)
• Own enrollment marketing strategy for assigned health plan and employer accounts.
• Build campaign calendars aligned to open enrollment and year-round engagement moments.
• Align campaign priorities to meet client goals and Visana growth targets.
• B2B2C Marketing Execution (Channel Delivery)
• Execute multi-channel campaigns across email, SMS, direct mail, webinars, events, and employer toolkits.
• Lead webinar strategy to drive strong promotion and high attendance/engagement.
• Own employer toolkit strategy and partner with Client Success to drive year-round employer adoption.
• Write and refine member-facing copy; partner with design to deliver high-quality creative.
• Client Collaboration & Account Support
• Lead client-facing marketing planning meetings and working sessions; translate goals into clear campaign plans and deliverables.
• Manage ongoing stakeholder communication, ensuring alignment on timelines, approvals, and performance.
• Balance customization requests with scalable marketing frameworks, recommending solutions that protect quality, efficiency, and speed.
• Partner closely with Client Success to ensure marketing execution supports retention, renewal, and account health.
• Coordinate cross-functional execution with design, copy, and operations to deliver polished, on-time client-ready assets.
• SME / Strategic Point of Contact
• Act as the primary marketing point of contact for health plan marketing teams, leading broad + claims-based member outreach strategy
• Provide strategic enrollment marketing guidance for SMB and jumbo employer accounts, supporting high-impact planning and positioning discussions.
• Partner with Analytics/Data to define success metrics, interpret performance insights, and translate results into strategic recommendations.
• Maintain and evolve Visana’s B2B2C enrollment marketing playbook; act as a go-to resource for Client Success and internal teams.
• Surface new ideas, trends, and competitive insights to strengthen enrollment strategy and differentiate client-facing marketing.
• Data-Driven Reporting & Optimization
• Track enrollment campaign performance and full-funnel conversion (enrollment → scheduled → completed → retained).
• Translate results into clear client or campaign recommendations, testing ideas, and ongoing optimizations to improve ROI.
• Contribute to scaled experimentation and efficiency initiatives across the acquisition and enrollment marketing engine.
• Process & Playbook Development
• Partner with Sales and Implementation during pre-sale and launch planning to embed marketing strategy, deliverables, and commitments into client agreements and implementation plans.
• Build and refine scalable templates, workflows, and best practices that increase quality and speed across accounts.
• Stay current on AI trends and emerging tools; identify practical use cases to improve speed, quality, and consistency across Enrollment Marketing.
• Leadership
• Manage and mentor one direct report to start
• Set clear expectations, provide coaching, and create an environment where great work ships fast and keeps getting better.

Benefits

• Comprehensive medical, dental, and vision insurance
• HSA & FSA options
• 401(k)
• Work alongside a passionate, mission-driven team transforming women’s healthcare
• Unlimited PTO
• Benefit perks like Wellhub and Talkspace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed