Sr Manager, Ecommerce

Mattel Inc.•El Segundo, CA

74d

About The Position

The Senior Manager, E-commerce is a strategic and analytical digital leader responsible for driving revenue growth, conversion, and profit performance for American Girl's E-commerce business. This role serves as the central business owner for AG.com, ensuring that all cross-functional partners including Digital Product, UX/UI, Merchandising, Marketing, and IT are aligned to deliver exceptional online experiences and commercial outcomes. While the role does not directly manage these functions or have direct reports, it requires strong influence, data-driven decision-making, and a deep understanding of the levers that impact online performance.

Requirements

Bachelor's degree required; Master's preferred
8-10 years of experience in E-commerce, digital marketing, or online business management within a consumer or retail environment
Proven ability to influence cross-functional teams and manage complex initiatives without direct authority
Proficiency with E-commerce analytics tools such as GA4, Looker, Power BI, or Adobe Analytics and performance dashboards
Strong business acumen with a data-driven mindset
Deep understanding of E-commerce levers including traffic, conversion, AOV, merchandising, and UX
Excellent analytical and storytelling skills; able to synthesize complex data into clear business recommendations
Collaborative communicator with the ability to influence and align partners across multiple functions
Proactive self-starter who thrives in fast-paced, matrixed environments
Passionate about creating exceptional digital shopping experiences and driving measurable results
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Nice To Haves

Familiarity with E-commerce platforms such as Shopify Plus or Salesforce Commerce Cloud preferred

Responsibilities

Serve as the day-to-day business lead for AG.com performance, accountable for revenue, conversion rate, average order value (AOV), traffic, and customer engagement.
Develop and execute strategies to improve site conversion and retention in partnership with Marketing, Product, and Merchandising.
Partner cross-functionally to align promotional calendars, inventory priorities, and digital experience updates to financial goals.
Use data and insights to identify trends, risks, and opportunities and recommend actions to improve results.
Own E-commerce KPI tracking and reporting, including traffic, conversion rate, AOV, ROAS, CAC, repeat purchase rate, and bounce rate.
Translate analytics into actionable insights that drive incremental revenue and customer engagement.
Collaborate with Analytics, Finance, and Commercial teams to measure SKU productivity, promotional impact, and profitability.
Develop regular reporting for leadership that summarizes digital performance against plan.
Partner closely with Merchandising to ensure online assortments, pricing, and availability align with category strategies.
Collaborate with Digital Product and UX/UI to prioritize site enhancements and A/B testing based on business needs.
Work with Marketing and CRM teams to improve acquisition, retention, and conversion through campaigns, content, and personalization.
Coordinate with IT and Operations on site stability, launches, and digital enablement.
Lead weekly business reviews focused on site performance, key metrics, and upcoming initiatives.
Partner with internal stakeholders and external vendors to ensure campaigns and site updates execute flawlessly.
Identify process improvements that enhance agility, reporting, and collaboration between cross-functional teams.