Sr. Manager, DDM - Digital Product Marketing

Universal Orlando•Orlando, FL

50d

About The Position

The Digital Product Marketing function within the Direct Digital Marketing (DDM) team is responsible for marketing strategies that drive awareness, adoption, and engagement of new digital products developed by the Digital & Technology division of Universal Destinations and Experiences. Working with stakeholders throughout Digital & Technology including Product, Global UX/UI Design, and the Transformation Management Office (TMO), this individual will develop a deep understanding of the product's strategies, key features, and target audiences to drive the creation of marketing plans. Additionally, this individual will collaborate with teams throughout the Marketing & Sales organization to identify integration points with existing campaigns, along with facilitating organizational awareness and execution of new campaigns and programs in support of digital products.

Requirements

Bachelor's degree or equivalent demonstrated professional experience in a related field (e.g., Business, Marketing, Communications).
7+ years of experience in Digital Marketing; or equivalent combination of education and experience.

Nice To Haves

MBA a plus.

Responsibilities

Lead a team of DDM professionals and agencies in the development, execution, and maintenance of 1:1 campaigns across direct channels supporting Universal Orlando Resort and Universal Studios Hollywood.
Ensure utilization of 1:1/direct best practices and remain current on the latest tools, trends and techniques. Ensure all programs are compliant with privacy laws.
Ensure the team is adequately equipped with the necessary tools and training to perform the tasks associated with developing and implementing data-driven programs.
Represent the team as needed in pertinent product, segment, and other business-related meetings.
Oversee the reporting for the Digital Product Marketing portfolio and ensure roadmaps, presentations, and other materials are always show-ready and up-to-date.
Identify process improvement and optimization opportunities to support operational excellence and seamless process integration.
Partner closely with Project Managers across the organization to identify risks and overall program status for assigned campaigns.
Lead the execution and monitoring of DDM initiatives.
Manage the end-to-end implementation of data-driven programs, including concept development, audience segmentation, tactical deployment, performance reporting, and ongoing optimization.
Ensure programs deliver a 1:1 customer experience by implementing targeting, modeling, and personalization capabilities in programs to drive increased engagement, conversion, and ROI.
Manage the deployment calendar, ensuring alignment with business priorities.
Partner closely with the Creative team to create consistent, brand-driven messaging and visual design and seek approvals on creative concepts, as well as final product, from all project stakeholders, senior management, legal and/or 3rd party partners.
Partner with analytic teams on use cases that guide the development of segmentation and propensity models to drive audience selection, product message and next best action recommendations.
In partnership with channel leads, responsible for the development, approval, and implementation of channel strategy planning for assigned campaigns.
Lead discussions with large cross-functional partners across multiple organizations to understand requirements from partners and proactively identify solutions to as a part of the go-to-market process.
Collaborate on expansive after-action reviews that help determine a data-driven story to inform business impact from assigned campaigns and inform future planning and recommendations.
Provide Product Marketing oversight and guidance for marketing campaigns that include elements of core Digital Products.
Lead the planning, development, and ongoing management of direct marketing programs.
Lead strategic use of first party data to increase personalization and relevancy; defining data needs and consistently pushing overall data strategy forward.
Partner with cross-divisional stakeholders to ensure business objectives are met by developing, and continuously enhancing, DDM programs.
Work closely with the content and creative partners to design relevant and impactful content for different audience segments to drive user engagement and conversion.
Partner with analytics teams to conduct A/B and other tests, maintaining an ongoing testing framework and reporting regularly on test results.
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
Performs other duties as assigned.