Sr. Manager, CRM Marketing

The Guitar Center Company • Westlake Village, CA

2h

About The Position

The Guitar Center Company is
seeking a bold, technically fluent, and strategic Sr. Manager CRM Marketing to lead the next chapter of lifecycle
marketing across Guitar Center and Musician’s Friend. This is a strategic
leadership role at the center of a rapidly evolving CRM organization—where
innovation, personalization, and intelligent automation drive the future of
customer engagement.

Reporting to the Sr. Director of CRM, this leader will oversee a large team
responsible for designing and delivering customer-centric email and SMS
marketing programs. You’ll champion the shift from traditional batch messaging
to scalable, real-time, data-driven journeys powered by Salesforce Marketing
Cloud (SFMC), while partnering closely with our CRM Solutions
Architect and Customer Data team to bring disruptive, AI-enabled experiences to
life.

This is a rare opportunity for a marketing leader who thrives at the
intersection of campaign execution, automation architecture, and creative
solutioning—and who’s passionate about building CRM that truly speaks to the
musician.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or marketing automation, with 2+ years leading cross-functional teams or departments.
• Expert-level proficiency in Salesforce Marketing Cloud, including:
• Journey Builder, Automation Studio, Email Studio
• AMPscript, dynamic content, SQL, and data extensions
• Demonstrated success designing and deploying automated, behavior-triggered journeys at scale.
• Familiarity with agentic or generative AI tools, with a passion for applying them to real-world marketing use cases.
• Strong understanding of campaign architecture, personalization logic, and QA/testing workflows.
• Analytical thinker with experience using Adobe Analytics, Omni Analytics, or equivalent reporting tools to drive CRM insights.
• Excellent cross-functional collaboration skills; capable of aligning with technical, analytical, and creative stakeholders to deliver cohesive solutions.

Nice To Haves

• A background or passion for music, gear, or creative culture, whether as a musician, hobbyist, or fan.

Responsibilities

• Lead email & SMS marketing strategy & daily operations of the CRM marketing team—ensuring timely execution of promotional, lifecycle, and triggered communications across channels.
• Architect and implement next-generation CRM strategies that go beyond calendars—using behavior, data, and personalization to deliver timely, relevant messages at scale.
• Serve as the team’s SFMC expert, driving advanced use of Journey Builder, Automation Studio, AMPscript, dynamic content, and SQL-powered segmentation.
• Identify high-volume or repetitive campaigns with automation potential, and lead their evolution into efficient, scalable, always-on journeys.
• Champion the use of agentic AI and intelligent automation to generate, iterate, or optimize customer journeys—pushing the boundaries of what CRM can achieve in a creative retail environment.
• Partner closely with the CRM Solutions Architect to align technical execution with marketing vision and campaign logic, ensuring platform performance and scalability.
• Collaborate deeply with the Customer Data team to activate segmentation, triggers, and real-time data signals that power smarter customer communications.
• Build and refine testing and experimentation frameworks to continually improve performance, personalization, and channel effectiveness.
• Monitor campaign and journey performance using SFMC dashboards, Adobe Analytics, and other measurement tools—translating data into action.
• Foster a culture of continuous learning and innovation across the CRM team, coaching team members on marketing best practices and emerging capabilities.

Benefits

• For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour!
• Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed