CRM Marketing Specialist
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? PrizePicks is seeking a highly motivated and experienced Customer Journey, CRM Marketing Specialist. This individual will play a pivotal role in enhancing customer relationships and driving engagement through strategic marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation strategies.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
- Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
- Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
- Strong understanding of email/in-app/push marketing best practices and copywriting skills.
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
- Organized and detail-oriented
- Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
- Excellent communication, collaboration, and problem-solving skills.
- You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Nice To Haves
- Experience in the Daily Fantasy Sports or gaming industry is preferred.
Responsibilities
- Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
- Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
- Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
- Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
- Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and success of campaigns.
- Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
