CRM Marketing Specialist

Aston Carter•New York, NY

6d•$33 - $36•Hybrid

About The Position

We are seeking a skilled CRM Marketing Automation Specialist to join our team. In this role, you will be responsible for building, quality-assuring, and deploying automated, data-driven journeys across various communication channels. You will develop and maintain scalable campaign infrastructure, templates, and workflows, and work closely with cross-functional teams to ensure successful campaign execution.

Requirements

2-5 years of experience in CRM, marketing automation, or lifecycle marketing.
Hands-on experience with marketing automation platforms (e.g., Customer.io, Braze, Iterable).
Proficiency in HTML/CSS with attention to detail and QA discipline in campaign execution.
Familiarity with segmentation, triggers, personalization, and journey building.
Comfortable working with campaign performance metrics, dashboards, and reporting tools.
Strong organizational and project management skills.
Ability to work cross-functionally with marketing, product, engineering, and data teams.
Excellent written and verbal communication skills.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Experience with digital marketing, email marketing, marketing strategy, and marketing campaigns.
Experience in fintech or finance-related industries is a bonus.
Personal and professional experience in blockchain and crypto is a plus.
Experience with Pipedrive and strong data analysis skills, including SQL.

Responsibilities

Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging.
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io.
Design and implement advanced segmentation using behavioral, transactional, and real-time data.
Support the CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic.
Maintain campaign documentation, tracking, and reporting.
Partner with engineering and data teams to expand and maintain integrations and event tracking.
Collaborate with internal teams to ensure alignment and smooth execution.
Monitor campaign performance and assist in surfacing insights for A/B testing and other experimentation to improve effectiveness.
Identify and execute automation opportunities to streamline operations and scale campaign delivery.