CRM Marketing Specialist

Aston Carter • New York, NY

2d • $33 - $36 • Hybrid

About The Position

We are seeking a detail-oriented CRM Marketing Automation Specialist to build, QA, and deploy automated, data-driven customer journeys. In this role, you will create scalable campaign infrastructure, develop advanced segmentation, and collaborate cross-functionally to ensure smooth execution of lifecycle marketing campaigns.

Requirements

• 2–5 years of experience in CRM, lifecycle marketing, or marketing automation
• Hands-on experience with platforms such as Customer.io (preferred), Braze, Iterable, or similar
• Working proficiency in HTML/CSS for email/template editing
• Strong QA discipline and attention to detail
• Experience with segmentation, triggers, personalization, and journey building
• Comfortable analyzing campaign metrics and using reporting dashboards
• Strong organizational and project management skills
• Ability to work cross-functionally with marketing, product, engineering, and data teams
• Excellent written and verbal communication skills

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience in digital marketing, email marketing, or campaign strategy
• Fintech industry experience is a plus
• Personal/professional experience with blockchain or crypto
• Experience with Pipedrive
• Strong analytical skills, including SQL

Responsibilities

• Build, QA, and deploy automated journeys across email, push, SMS, and in-app messaging
• Develop and maintain templates, workflows, and scalable campaign infrastructure in Customer.io
• Support full campaign setup, including triggers, delays, conditionals, and personalization logic
• Design advanced behavioral, transactional, and real-time segmentation
• Maintain campaign documentation, workflow tracking, and reporting
• Collaborate with engineering and data teams to improve integrations, event tracking, and data accuracy
• Monitor campaign performance and help surface insights
• Support A/B testing and experimentation to improve lifecycle effectiveness
• Identify and execute automation opportunities to streamline operations

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees