Sr Manager, Creator Marketing

Edelman•New York, CO

1d•$80,000 - $120,000

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. As Director of Creator Marketing, you will closely collaborate with many of Edelman’s departments, including Creative, PR, DxI, Digital, Social, Finance, etc. You’ll be required to have strong leadership, communication, project management skills and have a clear understanding of our client’s overall business and marketing strategies. You will understand how to bridge quantitative input with the qualitative characteristics of content, creators and talent, and you will be expected to use those skills to make informed decisions on behalf of our clients. As a Director, Creator Marketing, you will be responsible for the oversight of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objectives of UEG’s clients. Responsibilities include but are not limited to: Minimum of 5-7 years’ experience in an agency setting, technology media, or related field; Creator Marketing experience Proven record in developing Creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations Deep knowledge, experience and consulting expertise in influencer management BS/BA in a related discipline or equivalent combination of education and experience Proven ability to drive new business or incremental opportunities within existing accounts to build brand awareness Experience in content development and creation and previous experience in a talent management setting Proven thought leadership in creator marketing Deep knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space Strong digital strategy and content skills, with a proven track record working with integrated brands in the digital and social space Extensive experience presenting to key stakeholders Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders Preferred Knowledge/Skills: Exceptional leadership and management skills and superb oral and written communication, with seasoned presentation and influencing skills Excellent interpersonal skills with the ability to motivate and persuade staff, peers and clients Strong experience in creator marketing including maintaining relationships with influencers and management agencies, executing small and large creator programs from start to finish Create and own goals in coordination with DxI for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement Knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space. Creative problem-solving abilities, that can manage quick turnkey asks, while managing client expectations Strong client skills, along with proven ability to develop and manage complex influencer marketing programs from micro to mid- and top-tier Familiar with creator marketing contracts and legal requirements Hands-on supervisor who works well with a team to do great work, and can write and present well to clients

Requirements

Minimum of 5-7 years’ experience in an agency setting, technology media, or related field
Creator Marketing experience
Proven record in developing Creator relationships, strategizing, developing brand content and evergreen campaigns to track ROI and negotiations
Deep knowledge, experience and consulting expertise in influencer management
BS/BA in a related discipline or equivalent combination of education and experience
Proven ability to drive new business or incremental opportunities within existing accounts to build brand awareness
Experience in content development and creation and previous experience in a talent management setting
Proven thought leadership in creator marketing
Deep knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space
Strong digital strategy and content skills, with a proven track record working with integrated brands in the digital and social space
Extensive experience presenting to key stakeholders
Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

Nice To Haves

Exceptional leadership and management skills and superb oral and written communication, with seasoned presentation and influencing skills
Excellent interpersonal skills with the ability to motivate and persuade staff, peers and clients
Strong experience in creator marketing including maintaining relationships with influencers and management agencies, executing small and large creator programs from start to finish
Create and own goals in coordination with DxI for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space.
Creative problem-solving abilities, that can manage quick turnkey asks, while managing client expectations
Strong client skills, along with proven ability to develop and manage complex influencer marketing programs from micro to mid- and top-tier
Familiar with creator marketing contracts and legal requirements
Hands-on supervisor who works well with a team to do great work, and can write and present well to clients

Responsibilities

Driving strategic vision for supported client book of business, proactively identifying areas of opportunity for influence
Drives internal operational excellence programs to create new offerings, streamline processes and continue internal education growth
Holistically can bridge internal counterparts to build integrated programs from ideation to execution (DxI, Digital, Paid, Creative, etc)
Effectively budget new scopes of work and build creator plans, as well as handle talent negotiations - (strategic, creative & tactical)
Build and maintain relationships with leads across Edelman divisions to become the critical partner of creator strategy, development, and evangelizing.
Analyze industry trends, comparing competitive activities and opportunities
Jump into existing workstreams across the team and develop and apply actionable strategies for engaging relevant content creators
Prepare and present campaign briefings/updates/recaps for clients
Identify new content creators by vertical and category
Compile and maintain influencer profiles in our proprietary tech platforms
Oversee and negotiate contracts with creators on behalf of clients
Oversee and execute the creation of briefing materials for creators and for clients
Coordinate with creators on deliverables
Work with internal specialists and oversee and recommend enhanced paid and analytics plans
Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders
Manage staff on workstreams (based on assignments)