Sr. Manager, Consumer Communications

The Knot Worldwide • New York, NY

45d • Hybrid

About The Position

The Sr. Manager, Consumer Communications will join The Knot Worldwide’s Global Communications team, with a focus on driving consumer PR strategies and media coverage for The Knot and The Bump. Reporting to the VP, Global Communications and Impact, this person will play a large role in developing and executing impactful earned media coverage across traditional and emerging consumer press. They will excel in crafting stories that resonate, and driving cultural relevance for our brands. A successful candidate will be both strategic and creative, with expertise in leveraging data and insights to create compelling narratives that engage current and future audiences and drive brand awareness. This role collaborates closely with key stakeholders such as integrated marketing, social, influencer, editorial, data and insights, and product marketing.

Requirements

• At least ten years of public relations and communications industry experience, with at least 3-5 years of that time spent in the consumer PR field.
• A Bachelor’s degree in PR, Communications, Journalism, or a related field.
• Already established media relationships with top-tier and emerging consumer press.
• Ability to develop and execute communications strategies that align with business objectives and provide demonstrable ROI.
• Strong writer with the ability to write compelling materials for press and owned channels (examples will be required).
• Ability to track metrics, analyze performance, and make data-driven decisions.
• Ability to work across functions to gather information and make strategic recommendations.

Nice To Haves

• Prior PR agency experience preferred.

Responsibilities

• Develop and execute against a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), in alignment with business objectives and marketing goals.
• Garner top-tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump in support of major initiatives and create a steady drumbeat of coverage with a focus on enhancing SEO and LLM efforts.
• Identify and garner coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.), with a focus on targeting Gen Z and Millennial consumers.
• Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
• Provide day-to-day management and overall guidance to TKWW’s consumer PR agency.
• Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness of efforts and demonstrate ROI to the business.
• Partner with Senior Leadership on reactive press inquiries, as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees