Senior Manager, External Communications – Consumer Markets

Guardian Life Insurance • New York, NY

2d • Hybrid

About The Position

As a Senior Manager, External Communications – Financial Protection and Wealth Management, you will enhance and strengthen Guardian’s external reputation in protection, retirement, and wealth management. To do so, you will draw from your entrepreneurial mindset to scale a dedicated External Communications program focused on these topics, leveraging Guardian’s thought leadership, data, news, and initiatives to ensure consistent visibility in high-impact channels. You will partner closely with the broader External Communications team, as well as with Marketing, Brand, Social, and Enterprise Content colleagues, to ensure alignment across all of Guardian’s efforts. You will champion modern communications strategies, leveraging emerging technologies—including AI—to keep Guardian ahead in a rapidly evolving landscape. You are: A strategic communicator and influencer, experienced in leading external communications and PR campaigns Proactive and confident, thriving in a fast-paced environment while managing multiple priorities A trusted advisor who balances consultation with decisive recommendations Data-driven and insight-oriented, using analytics to refine strategies and measure impact Curios and adaptive, embracing AI and emerging media trends to shape innovative PR strategies and You have: 6-8 years of relevant experience in external communications and PR, ideally in financial services Proven ability to manage complex stakeholder relationships Exceptional writing and storytelling skills across multiple formats and channels A familiarity with various external communications and marketing amplification platforms Industry knowledge in wealth management, personal finance, retirement, and insurance You will: Turn subject matter expertise, research, and data into compelling external communications campaigns and initiatives across channels, positioning Guardian as a recognized and trusted expert among financial advisors and consumers. Help shape Guardian’s wealth thought leadership strategy, leading execution across channels in order to drive visibility and awareness of Guardian’s products, solutions, and key business leaders. Assist in the development and coordination of relevant communication campaigns, including press releases, pitches, byline writing, briefing documents, talking points, key messages, social posts, newsletter development, and reporting, working collaboratively with agency and internal partners. Serve as liaison to reporters on media relations supporting the businesses. Build and strengthen key reporter relationships, staying current on relevant news outlets, industry coverage, and trends. Be the point person for media monitoring, including maintaining media coverage tracker and managing media relations inbox. Define KPIs and report on program effectiveness. Support all other responsibilities as defined by the team.

Requirements

• 6-8 years of relevant experience in external communications and PR, ideally in financial services
• Proven ability to manage complex stakeholder relationships
• Exceptional writing and storytelling skills across multiple formats and channels
• A familiarity with various external communications and marketing amplification platforms
• Industry knowledge in wealth management, personal finance, retirement, and insurance

Responsibilities

• Turn subject matter expertise, research, and data into compelling external communications campaigns and initiatives across channels, positioning Guardian as a recognized and trusted expert among financial advisors and consumers.
• Help shape Guardian’s wealth thought leadership strategy, leading execution across channels in order to drive visibility and awareness of Guardian’s products, solutions, and key business leaders.
• Assist in the development and coordination of relevant communication campaigns, including press releases, pitches, byline writing, briefing documents, talking points, key messages, social posts, newsletter development, and reporting, working collaboratively with agency and internal partners.
• Serve as liaison to reporters on media relations supporting the businesses.
• Build and strengthen key reporter relationships, staying current on relevant news outlets, industry coverage, and trends.
• Be the point person for media monitoring, including maintaining media coverage tracker and managing media relations inbox.
• Define KPIs and report on program effectiveness.
• Support all other responsibilities as defined by the team.

Benefits

• At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
• Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
• Inspire Well-Being As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
• Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
• Benefits apply to full-time eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed