Head of Consumer Communications

WeightWatchers

15d•Hybrid

About The Position

This is a key leadership role responsible for the strategic planning, execution, and oversight of all external communications to enhance our brand's market influence, strengthen corporate credibility, and shape public perception globally. Reporting to the VP Brand, this Director will serve as the chief architect of our outward-facing narrative, ensuring consistency, impact, and alignment with our greater business goals.

Requirements

Experience: 10+ years of demonstrated experience in external communications or PR, with a focus on wellness/healthcare beats, ideally in a global or publicly traded company setting.
Strategic Acumen: Proven ability to create, lead, and execute complex, integrated communications strategies and campaigns.
Leadership & Influence: High degree of professionalism and demonstrated ability to collaborate with and influence a variety of executives, senior leaders, and media professionals.
Communication Mastery: Exceptional written and verbal communications, editing, and presentation skills; expert ability to story tell around strategic pillars to amplify brand messages.

Responsibilities

Brand & Market Influence Strategy
Strategic Narrative Ownership: Lead the development, governance, and articulation of the company’s core messaging and external narrative to drive brand reappraisal and create new pathways for relevance.
Market Positioning: Proactively identify and pitch story angles, leveraging culturally and socially relevant moments to generate an ongoing news engine and position the company as a thought leader in the wellness and healthcare industry.
Global Integrated Communications: Direct the implementation of comprehensive PR strategies across global markets, ensuring brand and message consistency while adapting for local relevance.
Strategic Partnerships & Executive Visibility
Cross-Functional Activation: Work closely with B2B and Brand Partnerships teams to ensure the brand shows up in the right places - from conferences and media rooms to on-site activations - bringing our partnerships and narrative to life in ways that build credibility, cultural relevance, and business impact
Media Partnership Management: Lead the strategy for working with key media partners and outlets to secure high-value collaborations and sustained editorial support.
Conferences & Summits: Direct the strategy and execution for the company's presence at major industry conferences and summits (e.g., HLTH, Brand Innovators CMO/CFO Summit). This includes proactively identifying and pitching speaker proposals and managing executive support on-site.
Executive Positioning: Oversee all support for senior leaders, providing thought leadership through digital content and engagement strategies.
Talent & Influencer Strategy: Collaborate closely with the Talent & Influencer team to maximize the impact of celebrity spokespeople and key influencer partners.
Stakeholder Trust & Reputation Management
Reputation & Risk Management: Own the monitoring and proactive management of brand sentiment and media trends to protect corporate credibility and public trust.
Crisis Communications Leadership: Serve as a key partner in crisis and sensitive issues management, managing real-time situations and controlling the narrative to mitigate reputational damage.
Financial & Investor Support: Collaborate with Investor Relations (IR) to ensure clear, compliant, and credible messaging during quarterly earnings, M&A, and other market-sensitive events.
Operations & Agency Direction: Oversee the external agency team (H&G), providing guidance on PR strategy and ensuring all deliverables are met.
Measurement & Reporting
Performance Metrics: Direct strategic analytics and reporting, using data and tools to measure media coverage, brand perception, share of voice, and campaign effectiveness.
Stakeholder Visibility: Ensure key WeightWatchers coverage and industry news are shared company-wide (e.g., Newsflash) and distributed to the C-Suite and Board of Directors.