Sr. Manager - Communications

Blue Cross Blue Shield of Massachusetts•Boston, MA

1d•Hybrid

About The Position

Ready to help us transform healthcare? Bring your true colors to blue. Position overview The senior manager of corporate narrative and content is an important part of the corporate communications team who’s responsible for helping to tell the story of Blue Cross’ values, mission and strategy to our associates (employees). Reporting to the vice president of communications, the senior manager of internal communications works collaboratively across the organization to create a strategy for delivering our messages to associates in a way that provides the right cadence of information to the right people at the right times. Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are committed to the relentless pursuit of high-quality, affordable health care for our nearly 3 million members. BCBSMA is rated among the country’s best health plans for member satisfaction and quality, and has led the nation in payment reform models, opioid prescribing guidelines, mental health care access, and advanced care planning initiatives.

Requirements

7-10+ years’ experience in internal communications or a related field (preferably in health care)
A fresh approach to how we communicate
Leadership experience and a previous role managing others
Strong interpersonal skills to build healthy, collaborative, and trusting relationships throughout the company
Outstanding writing and editing skills
Experience conducting independent research, verifying facts rapidly, and producing communications under tight deadlines
The know-how to handle sensitive material
The ability to lead while also prioritizing work in a complex, fast-paced environment
Capability to do the work and coach others who are collaborating across the business
The willingness to be adaptable and flex as priorities shift
High school degree or equivalent required unless otherwise noted above

Responsibilities

Develop internal communications strategies that are aligned with business goals.
Oversee editorial workload and direction across the internal communications team to create, write and edit engaging content across existing – and potentially new – channels.
Own development of strategic content for key initiatives in the business.
Work with the team to proactively identify messages that are important to share across the business.
Provide oversight to ensure messaging is tied to the bigger picture, is clear, consistent, and aligned with the company’s values, mission and strategy.
Partner with events manager and executive communications leader to make sure messaging at companywide events is consistent, relevant and connected.
Oversee and help execute the ongoing rollout of Smart Brevity.
Edit all internal communications content.
Form strong relationships with other communicators across the business.
Serve on the Crisis Response Team and partner with Enterprise Technology.
Find ways to foster two-way dialogue with associates to better understand if/how messages are landing.
Stay current on emerging health care news, as well as political, business, technology, security and other trends to inform and provide perspective for internal communications efforts.
Monitor and measure the effectiveness of internal communications and make recommendations / iterate based on feedback.
Identify opportunities to promote employee engagement and help strengthen our employee culture.