Sr. Manager, Brand Marketing
About The Position
The Sr. Manager, Brand Marketing is a strategic leader responsible for driving brand growth, distributor engagement, and marketing program excellence across Allied Air's residential and commercial product lines. This role will lead initiatives in brand management, distributor marketing, program development, new product commercialization, and content creation to support business objectives and market share expansion. At Allied Air Enterprises, we're proof of how effective good people can be. We've based our entire business on hiring talented, dedicated professionals and giving them the resources needed to thrive. Having the right people can elevate the attitude, ideas, quality and commitment of any facility, and we're proud to say our employees do so every day. The dedication we have for promoting environmental sustainability through innovation is only possible due to our employees' creativity and their desire to improve the world. We believe they help us create products that are better for homeowners, better for the environment, and better for the professional dealers who install them every day.
Requirements
- Expertise in a variety of sales promotion, communication, brand management, and marketing research practices
- Financial acumen and the ability to translate marketing investments into profitable returns
- Excellent oral and written communication skills, including strong public speaking and executive communication techniques
- A commitment to fast learning in a technical field
- Ability to communicate effectively with a variety of audiences, including corporate executives, diverse internal project teams, independent business owners, and the contractors who install and service products in the field
- Bachelor's degree in Marketing, Business, or related field
- 7-10 years of progressive marketing experience, including 3+ years in a leadership role
- Proven success in brand strategy, distributor marketing, and program execution
- Strong project management and cross-functional collaboration skills
- Excellent communication and presentation abilities
Nice To Haves
- MBA preferred
- HVAC or industrial B2B experience preferred
Responsibilities
- Brand Management: Develop and execute brand strategies that align with business goals and ensure consistent messaging across all channels.
- Distributor Marketing: Partner with distributor networks to deliver marketing tools, campaigns, and support that drive engagement and sales performance.
- Program Development: Develop and manage marketing programs and promotions that enhance customer experience and deliver measurable ROI.
- New Product Introductions: Lead the marketing commercialization, planning and execution of new product launches working closely with product management, sales and operations.
- Project Management: Lead cross-functional initiatives from concept to execution, ensuring alignment with timelines, budgets, and strategic priorities.
- Content Development: Oversee the creation of compelling marketing content including digital assets, sales collateral, and promotional materials.
Benefits
- tuition reimbursement
- medical, dental, and vision insurance
- prescription drug coverage
- 401(k) retirement plan
- short-term disability insurance
- 8 weeks paid birthing leave
- 2 weeks paid bonding leave
- life and long-term disability insurance
- 12 days paid time off
- 2 paid well-being days
- 1 paid volunteer day
- 12 paid holidays
- 1 floating holiday per year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Machinery Manufacturing
Number of Employees
5,001-10,000 employees
