Sr. Brand Marketing Manager, Integrated Marketing, eero

Amazon•Santa Monica, CA

About The Position

The eero Marketing team is seeking a strategic, insightful brand builder and storyteller to join us as a Senior Brand Marketing Manager. You’ll help shape the long-term direction of the eero brand while playing a central role in translating that strategy into integrated campaigns, storytelling and always-on experiences across the customer journey. A creative, incisive thinker, you thrive in fast moving, high-impact teams and are comfortable operating across altitudes. You will be responsible for the strategic foundations of the eero brand—including brand platform, architecture, cross-audience messaging, and creative strategy—while partnering closely with cross-functional teams to deliver marketing programs that change audience perceptions and behaviors. Success in this role requires the ability to move fluidly from insight to action: navigating ambiguity, synthesizing complex business, customer, and cultural inputs into clear strategic direction, crafting compelling narratives that align teams, and staying closely connected to activation to ensure the brand shows up clearly and consistently in-market. This individual will partner closely with counterparts in Creative & Design, Measurement & Analytics, Paid Media, Events & Brand Partnerships, Program Management, Product Marketing, and Owned & Retail Channels. The right candidate will also demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to unlock stronger insights, faster iteration and campaign impact. Wi-Fi has become a critical component to homes and businesses worldwide. eero, an Amazon Company, is the first product to deliver a whole-home Wi-Fi experience using mesh technology to make sure you never have to worry about connectivity. eero's integrated marketing team exists to make eero the simplest, most trusted, and loved connectivity brand. We do this by shaping, influencing and activating the eero narrative across the customer journey – translating our innovation into clear, compelling stories and seamless experiences.

Requirements

8+ years of professional non-internship marketing experience
Experience with customer segmentation, profiling, and targeting
Experience using data and metrics to measure impact and determine improvements
Experience in driving compelling creative strategy and execution at an agency or in-house creative team
Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
Experience building, executing and scaling cross-functional marketing plans and programs across marketing disciplines including creative, paid/earned/owned channels, partnerships and measurement
Strong marketing insights skills including experience analyzing and synthesizing first- and third-party data to deeply understand customers, drive marketing decisions and track results.

Nice To Haves

Master's degree in marketing, communications, business, or equivalent
Experience leading cross-functional teams to drive marketing initiatives world-wide
Experience in consumer electronics, smart home or networking categories

Responsibilities

Analyze and synthesize customer, category, competitive and cultural data into actionable insight; present findings in compelling ways across organizational levels and functions.
Partner with Measurement & Insights teams to manage research learning agendas, brand health and campaign measurement frameworks.
Lead, evolve and evangelize eero’s brand toolkit including brand strategy, architecture, messaging playbook and visual/verbal identity in partnership with eero’s Brand Studio team. Leverage toolkit to support marketing, sales and partner support teams.
Support annual and quarterly marketing planning. Translate operating plans and product marketing strategy into customer-obsessed, actionable marketing roadmaps that guide in-market activation with priority audiences.
Develop insight-led campaign strategies that inspire creativity, galvanize internal teams and drive customer perception and behavior change.
Partner with internal teams and agencies throughout campaign development and execution to guide cross-channel storytelling.
Author marketing strategy briefs and frameworks, ranging from high-level brand direction to specific campaign tactics.
Partner with channel and creative teams to plan and execute customer-obsessed content and experiences in owned surfaces and retail environments.
Collaborate with peers in Amazon’s Devices & Services organization to shape broader cross-device narratives. Influence the role eero plays within it.
Lead collaborative workshops with cross-functional partners to integrate business objectives, customer insights and cultural trends.