Sr. Brand Marketing Associate

Cars Commerce

4d • Remote

About The Position

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable. But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more. We are looking for a creative, passionate and detail-oriented Sr. Brand Marketing Associate to join the consumer marketing team for Cars.com. Reporting directly to the Brand Marketing Manager, you'll play a crucial role in creative strategy and production, writing briefs, ensuring brand consistency across all channels, collaborating internally and with external agency partners and helping to measure campaign effectiveness. This is an excellent opportunity for a highly organized, collaborative and innovative marketer looking to grow their career in strategic brand management and have fun building and growing an original dotcom brand.

Requirements

• 2 - 5 years of experience in marketing or a related field.
• Bachelor’s degree in Marketing or a related field.
• Very detail-oriented with exceptional organizational skills and an intense focus on quality and detail in all output.
• Highly collaborative with an ability to partner across the organization to bring a project from concept to execution.
• Strong written and verbal communication skills.

Nice To Haves

• Experience with social media and/or influencer marketing a plus.

Responsibilities

• Draft and finalize creative briefs ensuring all necessary information is clearly documented and aligned to the brand strategy.
• Lead the creative review and approval process, particularly social and digital, ensuring creative development remains on brief and on time.
• Manage the day to day influencer partnership process from selection through to creative execution and campaign measurement.
• Partner with our media agency and new partners or vendors to ensure creative placement and execution against brand strategy and guidelines and drive innovative thinking for creative partnership.
• Lead the tracking and aggregation of marketing campaign performance data across various channels and summarize and share learnings to partners internally and externally to drive continuous improvement.
• Compile reports focused on key brand health metrics, competitive insights, and campaign performance pulling out insights to share with the team.
• Collaborate closely with internal partners across social, lifecycle, product marketing, editorial, PR and others to drive consistent execution against the brand and content strategy across channels.
• Lead the development of printed materials for placement in dealerships, owning the vendor relationship, budget and overall project and timeline management.
• Serve as a main point of contact with external production vendors to ensure projects are delivered on time and within spec.

Benefits

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees