Sr. Manager - Brand Management

E. & J. Gallo Winery • Dallas, TX

6d • $147,300 - $220,900 • Hybrid

About The Position

We’re looking for a dynamic Brand Marketing Leader who thrives on turning insights into action and delivering exceptional consumer experiences. In this role, you will independently craft and execute strong brand plans, shaping strategies that differentiate our brands, drive consumer choice, and build lasting advocacy. You will lead the Brand Strategic Planning process, manage brand architecture, and coach your team to align brand objectives with consumer needs. You’ll own the end-to-end development process, ensuring agile execution of marketing initiatives, optimizing P&L performance, and identifying opportunities—from SKU mix to channel focus—that strengthen profitability and brand health. Your expertise will guide compelling activation strategies, innovative marketing approaches, and cross-channel tactics that are consistent with brand strategy and resonate in real-world markets. This position calls for a masterful ability to leverage consumer empathy, market trends, and qualitative insights to create meaningful, repeatable sales activity and measurable ROI. You’ll partner with cross-functional teams, agencies, and key stakeholders to ensure every touchpoint—from product launches to channel playbooks—drives impact. Your work will balance creativity with data-driven decision-making, making thoughtful trade-offs across the marketing mix to optimize brand performance today while building equity for the future. If you are passionate about building brands people love, skilled at navigating complex market dynamics, and excited to lead innovative strategies that inspire teams and deliver results, we invite you to bring your vision, expertise, and leadership to our team. Your voice matters, your ideas will be heard, and your work will shape how consumers connect with our brands.

Requirements

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Experience managing total P&L for brand.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

• Master's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Experience managing ambassador or advocacy teams.
• Experience working in an agile environment.
• Beer or spirits industry experience

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!
• Additional information will be provided before your first interview.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees