Sr. Manager, Brand Communications

Mark Anthony Brands Inc.Chicago, IL
Onsite

About The Position

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Rooted in family values, a bold vision, and relentless determination, the company aims to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, it has grown organically from a one-person import wine business into an international drinks company with a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack. The Consumer Communications Sr. Manager role is responsible for creating, developing, managing, and executing communications strategies across earned media, influencer, and organic social media for a brand portfolio. This role requires a deep understanding of cross-functional communication to effectively engage the target audience, enhance brand reputation, and drive consumer awareness and engagement. The Consumer Communications Sr. Manager is deeply collaborative, possesses an entrepreneurial spirit, executes with excellence, and actively participates in growing team culture.

Requirements

  • Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.
  • Experience working in a fast-moving, explosive-growth global brand.
  • Strong leadership skills and ability to take full ownership of program workstreams from start to finish
  • Collaborative team player who works effectively across various business stakeholders

Responsibilities

  • Lead always-on social, influencer programs, and earned media to bring the brand to life and remain culturally relevant
  • Plan and execute campaigns end-to-end, from briefing through launch
  • Develop White Claw influencer strategy and execution, including growing and developing a strong network of influencer relationships.
  • Manage creators and agencies, including influencer scoping, contracts, and partner oversight
  • Track performance and optimize platform algorithms, engagement, and audience growth
  • Oversee community management and consumer care standards, ensuring on-brand responses and reporting
  • Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels

Benefits

  • Competitive annual salary $114,000 - $143,000 in Chciago, IL
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth
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