Sr Manager, Amazon Marketing

WK Kellogg

4d•Remote

About The Position

This role is responsible for driving Amazon growth and conversion by owning the end-to-end marketing strategy, investment planning, and execution across advertising and promotions. The objective is to optimize media and coupon investments across the shopper journey to deliver measurable sales and brand impact, informed by performance insights and deep Amazon advertising expertise. Success is driven through close collaboration with Amazon Ads partners and agencies, as well as cross-functional internal teams including sales/account management, digital shelf and retail media leads, advanced marketing capabilities and analytics.

Requirements

Bachelor’s degree (or higher) in business, marketing, or a related field
5+ years of direct Amazon Ads management experience
Proficiency in Vendor Central or Seller Central, and Amazon Ads
Demonstrated experience managing and guiding agency teams
Experience planning and executing Amazon promotions and coordinating promotional calendars with sales and account management
Strong financial acumen, including budget management, ROI analysis, and investment optimization
Proven experience owning and optimizing Amazon marketing KPIs (e.g., iROAS, conversion rate, NTB, share of voice)
Highly organized and structured, with the ability to manage multiple projects simultaneously
Excellent communication and presentation skills, with the ability to clearly convey insights and recommended actions to leadership
Ability to synthesize and interpret data from multiple disparate sources into concise, action-oriented recommendations
Growth mindset with a passion for eCommerce

Nice To Haves

Experience in CPG category and working across both Amazon.com and Amazon Fresh businesses a plus

Responsibilities

Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities
Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities
Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey
Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics
Build the marketing strategy, promotional plan, and investment mix to achieve key business goals
Translate media and promotional performance into clear business impact and actionable recommendations for leadership and sales partners
Ensure all aspects of the marketing strategy are closely aligned with sales and account management (SKU priorities, supply chain updates, investment levels, and sales impact)
Lead agency and vendor management, including briefing media agencies, evaluating strategy and creative, and communicating across key stakeholders
Partner with brand, advanced marketing capabilities, and account management teams on cross-functional JBP strategy, including national media investment in Amazon Ads
Integrate Amazon Ads strategy within broader omnichannel and retail media plans, ensuring alignment with national media and off-Amazon activation
Partner with the marketing analytics team to analyze media and coupon performance
Collaborate with digital shelf and account management teams on content optimization, SEO, ratings & reviews, and retail readiness opportunities
Manage Amazon Vendor Powered Coupons (VPCs) and other self-service promotional activations (e.g., Best Deals) in partnership with the account lead
Improve campaign efficiency and effectiveness by reviewing performance and refining plans to achieve growth objectives
Leverage advertising, promotions, and content enhancements to improve organic rank and share of voice
Establish test-and-learn frameworks to validate incrementality and inform future investment decisions