Sr. Manager, AI Search & Discoverability

Thermo Fisher Scientific•Raleigh, NC

About The Position

As part of the Customer Marketing Organization, the Senior Manager, AI Search & Discoverability will join the Performance Marketing organization to lead Thermo Fisher’s evolution in AI-driven, and generative search, ensuring our brands, products, and expertise are discoverable across both traditional search engines and emerging AI-powered experiences. This role combines strategic leadership with operational oversight, shaping how Thermo Fisher appears across intelligent search surfaces. The ideal candidate brings deep technical search expertise, a strong understanding of generative and answer-engine ecosystems, and a passion for innovation at enterprise scale. This leader will collaborate closely with Product, Divisional Marketing, Digital Technology, Analytics, Content, and Media teams to drive visibility, accuracy, and long-term discoverability while future-proofing our search strategy.

Requirements

Bachelor’s in marketing, data/IT, or related field; Master’s preferred
10+ years of technical digital discoverability experience, with 4+ years leading multi-team or enterprise-scale initiatives.
Deep expertise in technical search, including schema/structured data, site migrations, performance, and AI-readiness.
Experience optimizing for AI-driven and generative search platforms, including answer engines and LLM-based discovery.
Proven ability to adapt strategies to algorithm changes, evolving SERP formats, and emerging AI search behaviors.
Strong cross-functional leadership experience within matrixed, global organizations.
Proficiency with enterprise digital tools (GSC, SEMrush, Screaming Frog, Looker Studio, Adobe, CMS platforms).
B2B or Life Sciences experience; familiarity with scientific or technical content strongly preferred.
Ability to work effectively with remote and global teams across time zones.
Strong stakeholder influence skills; able to communicate complex technical concepts to executive audiences.
Highly organized, detail-oriented, and able to manage multiple initiatives simultaneously.
Strong written and verbal communication, project management, and documentation skills.
Working proficiency in Excel, PowerPoint, and Microsoft Teams.

Nice To Haves

Master’s preferred
B2B or Life Sciences experience; familiarity with scientific or technical content strongly preferred.

Responsibilities

Lead and develop a multi-disciplinary AI search organization, including AEO/GEO, shared services, and technical intelligent search teams.
Define and execute enterprise strategies across Thermo Fisher’s digital ecosystem, ensuring visibility across discovery platforms.
Translate evolving AI search, SERP, and LLM trends into scalable standards, governance, and frameworks.
Partner with Product, Divisional Digital, IT/DT, Analytics, and Channel teams to align discoverability priorities with business and demand generation objectives.
Oversee technical search health, including crawlability, rendering, schema/structure, and AI-specific markup.
Direct AI-ready content strategies, including content briefs, topic prioritization, and optimization.
Establish and oversee AI visibility monitoring, including presence in AI summaries, citations, misinformation intake, and LLM accuracy checks.
Own reporting frameworks and dashboards for AI visibility performance, communicating insights, risks, and opportunities to senior leadership.
Drive innovation through partnerships advancing automation, tooling, and AI-search measurement capabilities.
Serve as a senior subject-matter expert for AI-driven search and discoverability best practices.
Manage external vendors and partners supporting technical search, AI visibility, and optimization initiatives.