Sr. Paid Search Manager

We Are Rosie•Palmetto, GA

13d•Remote

About The Position

We are seeking an experienced Senior Paid Search Manager to support and help elevate our paid search program. This role is a hybrid of hands-on execution and strategic partnership, at least 50% hands-on-keyboard, working closely with the Search Lead. While the Search Lead will set overall direction and priorities, this role will act as a senior thought partner, bringing deep paid search expertise, strong operational rigor, and best-in-class optimization practices to the program. In addition, this role will provide day-to-day guidance and oversight to the Paid Search Manager who is responsible for full hands-on execution.

Requirements

6-8+ years of hands-on experience managing paid search campaigns.
Experience managing search campaigns and bid strategies in enterprise level platforms like Search Ads 360, Kenshoo, or Marin.
Proven ability to balance hands-on execution with strategic thinking and leadership.
Strong analytical skills with the ability to turn data into clear, actionable insights.
Experience mentoring other search practitioners.
Comfortable taking direction while also confidently providing recommendations and guidance.
Excellent communication and collaboration skills.
Highly organized with strong attention to detail.
Proactive in their recommendations for paid search to improve the consumer search experience.
Analytical mindset with the ability to interpret data and apply learnings.
Open to feedback, eager to learn, and motivated to grow within paid search.

Nice To Haves

Campaign Manager reporting experience.
Adobe Analytics, Adobe Target, & Google Analytics experience.
Ag industry knowledge is a plus. If not, curiosity is a MUST! Ideally you must have a genuine desire to dig into data and a willingness to learn a new industry that is complex and rewarding season after season.

Responsibilities

Works in conjunction with Search Lead to actively contribute to account strategy, budget development, KPI's, partner selection and new tactics.
Translate strategic direction from the internal Search Lead into tactical execution plans and optimization roadmaps.
Works in conjunction with Search Lead to improve our website in conjunction with our web development teams and agencies.
Work in close partnership with the internal Search Lead, aligning priorities, testing plans, and performance insights.
Ultimate oversight for all day-to-day budget and billing activity.
Execute and optimize paid search campaigns across platforms (e.g., Google Ads, Microsoft Ads) with a strong focus on performance, efficiency, and scalability.
Responsible for Search Specialist’s management of campaign budgets, pacing, bid adjustments, research and application of taxonomy.
Actively manages search budgets and pacing to ensure delivery against goals.
Ensures best practices are applied across all accounts.
Contribute to budgeting, forecasting, and media-mix planning across priority geographies.
Proactive management of paid search campaigns. (Performance analysis, health checks and campaign management, restructuring, trafficking & optimization)
Grow and optimize keyword portfolio through rapid testing: data analysis, bid strategy, audience / product, ad copy, landing page, etc.
Audit campaigns regularly to ensure strategic alignment and technical excellence. (bidding, ad copy, extensions, tracking, taxonomy)
Develop and maintain robust negative keyword lists and segmentation strategies across brands.
Testing in support of Incremental tROAS & smart bidding goals.
Prepare and present performance reports and opportunity discussions with marketing leadership.
Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization.
Expertise in Excel is a must. (vlookup, pivot tables, data visualization)
Able to work across channels with Programmatic and Paid Social to find opportunities to improve search accounts.
Stay current on platform updates, industry trends, and emerging search capabilities, and recommend practical applications to the business.
Collaborate with cross-functional partners (e.g., media, analytics, creative, etc.) to ensure search efforts are integrated and impactful.
Clearly communicate performance insights, learnings, and recommendations to Bayer stakeholders.