SEO & AI Search Specialist

SelectQuote, Inc.

6d

About The Position

To accelerate the next phase of organic growth in both new and legacy search environments SelectQuote is growing its SEO/AI search team. The SEO & AI Search Specialist will work in coordination with the SEO search team to achieve SEO/AI search performance goals. This position will be responsible for executing SEO initiatives for SelectQuote one of the country’s preeminent national insurance brokerages.
The SEO & AI Search Specialist is responsible for the execution of organic and generative search deliverables ongoing optimizations and performance monitoring & reporting. SelectQuote is looking for candidates with an analytical mindset entrepreneurial spirit and an appetite for entities and embeddings.

Requirements

• Strong understanding of foundational SEO elements content structure user intent and how to craft content for both search engines and humans.
• Familiarity with how LLMs operate and an enthusiasm to learn more
• Comfortable testing and utilizing AI tools for tasks and workflows
• Collaborative mindset and strong communication skills
• Able to analyze large data sets and derive actionable insights
• The ability to collaborate with stakeholders across channels
• Resourceful autonomous curious
• Bachelor’s Degree in a relevant field and min. 2-4 years SEO experience
• Experience in an YMYL industry (insurance, fintech, or health)
• Track record of driving measurable performance improvements
• Skilled with relevant industry software such as Ahrefs, Screaming Frog, Google Analytics, Google Search Console etc.

Nice To Haves

• Working knowledge of HTML - Bonus points for CSS, Javascript, or Python proficiency
• Nice to have – experience working with Contentful

Responsibilities

• Drive content execution via keyword/prompt/topic/entity research competitor analysis and audience intent mapping
• Create SEO briefs for net-new content and optimizations that help our writers create highly structured relevant content that satisfies user intent and surfaces in search.
• Provide regular reporting on SEO/AI visibility and performance
• Partner with other SEO team members to research and test strategies for emerging AI search landscapes
• Collaborate with paid media and other digital content teams to ensure a cohesive online presence
• Work with Web and UX teams to improve on-page performance metrics for key landers
• Stay current on latest news & trends in SEO/GEO/AEO industry

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program
• Incentive Plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level