SEO & AI Search Specialist

SelectQuote, Inc.
6d

About The Position

To accelerate the next phase of organic growth in both new and legacy search environments SelectQuote is growing its SEO/AI search team. The SEO & AI Search Specialist will work in coordination with the SEO search team to achieve SEO/AI search performance goals. This position will be responsible for executing SEO initiatives for SelectQuote one of the country’s preeminent national insurance brokerages. The SEO & AI Search Specialist is responsible for the execution of organic and generative search deliverables ongoing optimizations and performance monitoring & reporting. SelectQuote is looking for candidates with an analytical mindset entrepreneurial spirit and an appetite for entities and embeddings.

Requirements

  • Strong understanding of foundational SEO elements content structure user intent and how to craft content for both search engines and humans.
  • Familiarity with how LLMs operate and an enthusiasm to learn more
  • Comfortable testing and utilizing AI tools for tasks and workflows
  • Collaborative mindset and strong communication skills
  • Able to analyze large data sets and derive actionable insights
  • The ability to collaborate with stakeholders across channels
  • Resourceful autonomous curious
  • Bachelor’s Degree in a relevant field and min. 2-4 years SEO experience
  • Experience in an YMYL industry (insurance, fintech, or health)
  • Track record of driving measurable performance improvements
  • Skilled with relevant industry software such as Ahrefs, Screaming Frog, Google Analytics, Google Search Console etc.

Nice To Haves

  • Working knowledge of HTML - Bonus points for CSS, Javascript, or Python proficiency
  • Nice to have – experience working with Contentful

Responsibilities

  • Drive content execution via keyword/prompt/topic/entity research competitor analysis and audience intent mapping
  • Create SEO briefs for net-new content and optimizations that help our writers create highly structured relevant content that satisfies user intent and surfaces in search.
  • Provide regular reporting on SEO/AI visibility and performance
  • Partner with other SEO team members to research and test strategies for emerging AI search landscapes
  • Collaborate with paid media and other digital content teams to ensure a cohesive online presence
  • Work with Web and UX teams to improve on-page performance metrics for key landers
  • Stay current on latest news & trends in SEO/GEO/AEO industry

Benefits

  • Competitive Medical, Dental, and Vision Insurance
  • HSA/FSA
  • Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
  • Voluntary Life Insurance for Self, Spouse and Dependent
  • Company-paid Basic Life Insurance and Long Term Disability
  • Retirement plan and Employer match contribution with Profit Share
  • Tuition Reimbursement program
  • Company perks and Discount program
  • Engaging Wellness and Financial Education Resources
  • Employee Assistance Program
  • Incentive Plans
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