SEO & AI Search Strategist

Direct Online Marketing • Pittsburgh, PA

11h • Hybrid

About The Position

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be out communicated. If you want to experience what it's like to work at a full service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you! As an SEO & AI Strategist , you’ll develop and execute well-planned SEO and AI search strategies for our clients, helping them achieve their business goals by increasing organic visibility and website performance. You’re excited to be in the lead on new generative engine optimization (GEO) strategies that place your clients in AI results when people are searching. Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying SEO and GEO strategies to help them reach their goals.

Requirements

• 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
• Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
• Proven ability to forecast, analyze, and report on organic search performance metrics.
• Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
• Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
• Strong analytical and problem-solving skills with the ability to derive actionable insights.
• Experience working with international or complex accounts is a plus.
• Experience working with WordPress, HubSpot, and / or Shopify
• Excellent written and verbal communication skills for client interactions and reporting.
• A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.
• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Creative problem solving
• Outstanding computer skills
• Excellent written and verbal communication
• A commitment to quality assurance and following internal procedures

Nice To Haves

• Agency experience.
• Execution of SEO strategies across multiple markets or languages.
• Familiarity with marketing automation or CRM tools.
• Familiarity with HTML, Javascript, and other coding languages
• Foreign language skills or strategic guidance of foreign campaigns

Responsibilities

• Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
• Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
• Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
• Performing technical SEO audits and troubleshooting advanced technical issues.
• Setting up keyword position tracking and other performance monitoring tools.
• Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
• Conducting competitor analysis to understand market trends and identify opportunities.
• Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
• Auditing and crafting insightful reports with narratives that align with client goals.
• Completing regular business reviews to highlight organic search results and adjust strategies as needed.
• Communicating professionally and collaborating creatively with clients to build strong relationships.
• Contributing to sales audits and ensuring quality assurance in your work and the work of others.
• Actively questioning why results occurred and how your work impacts client success.

Benefits

• We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees