Sr. Lifecycle Marketing Manager

Vagaro•Pleasanton, CA

2d•$95,000 - $125,000•Onsite

About The Position

We are seeking an experienced Lifecycle Marketing Manager, who brings expertise in building marketing lifecycle campaigns, including but not limited to, email, in-app messages, push notifications, and SMS. This role will oversee development, follow-through, and maintenance of marketing campaigns for onboarding, engaging, and retaining Vagaro's customers. The ideal candidate, an Hubspot expert, has significant expertise developing and optimizing lifecycle marketing programs from purchase through cancellation activities in a B2B environment. They will have a consistent track record of using marketing results, customer insights, and analytics to inform and scale a successful global marketing program. This role is based onsite in Pleasanton, CA Monday through Friday

Requirements

4-6 years’ experience running digital lifecycle marketing programs, preferably in a SaaS, subscription business, or related B2B business.
Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
Meets aggressive goals for the business with an eagerness to challenge the status quo in order to meet objectives.
Outstanding interpersonal, verbal, and written communication, problem solving, and executive presentation skills.
Excellent cross-functional collaborator, striking deep relationships and ability to influence functional teams to gain consensus on vision for driving performance objectives.
Thorough, strategic problem solver with strong analytical skills to synthesize raw data into useful campaign optimization strategies for new and existing initiatives
Experience owning end-to-end execution of marketing campaigns for self-serve and sales-assisted buyers, from ideating to building, monitoring, optimizing, and reporting.
Strong creativity with the ability to understand how Vagaro’s products relate to achieving our customers' business objectives
Previous experience working closely with product management, product marketing, and data analytics.
Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional global campaigns
Excellent Knowledge of Hubspot and Salesforce
Positive attitude, team-oriented, energetic, and optimistic

Responsibilities

Own end-to-end development and management of global onboarding, upselling and retention campaigns across channels (in-product, email, SMS, Push Notifications), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization with a goal to increase product usage and adoption, and to minimize churn and contraction.
Collaborate with IT and Engineering to optimize integration within Vagaro technology framework.
Work with customer success, product marketing and performance marketing teams to create personalized and consistent cross-channel retention and upselling messages.
Iteratively test and improve all marketing streams to optimize customer experience while increasing MRR and LTV.
Consistently improve upon and lead change in program methodologies; employing industry standard processes and constantly looking for opportunities to improve effectiveness and efficiency.
Present regularly on program performance and successes to leaders.
Actively monitor all campaign analytics, partner with our business intelligence team to create appropriate reporting and communicate results effectively to the team with recommended actions for optimization.

Benefits

Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
Generous PTO: 15 accrued days, plus 10 company holidays annually.
Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family. 🏥
Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork. 🎟️
Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments. 💅
Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription. 🍽️
Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account. 📚
Financial Security: 401k program with 4% matching and optional life/supplemental insurance. 💰
Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized! 🏀

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