Sr. Lead, Performance Marketing, DesignShop & Samplize

material bank•Boston, MA

41d•Hybrid

About The Position

Material Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below. DesignShop and Samplize represent Material Bank's emerging consumer-focused businesses, marking an exciting new chapter in company's growth strategy. Having successfully built a $2B-valued B2B company, Material Bank is now leveraging its deep expertise in brand relationships, advanced technology, and logistics to unlock significant growth opportunities with end consumers and renovators. Samplize, acquired as our first foray into the consumer space, provides innovative peel-and-stick samples that make paint selection easier than ever. DesignShop, launched this year, serves as an all-in-one platform empowering renovators at every step - from inspiration and visualization to seamless ordering of product samples across multiple categories. We are looking for an experienced performance marketing leader to accelerate growth across DesignShop and Samplize. Reporting directly to the General Manager of our consumer businesses, you will be accountable for driving efficient customer acquisition, shaping the performance marketing strategy, and managing daily execution across our core marketing channels, primarily Search, Social, TV&CTV with the potential to explore select additional channels (e.g., audio or podcasts) as appropriate. You will own the performance marketing roadmap end-to-end, including channel strategy, testing plans, creative requirements, forecasting, and stewardship of a multi-million-dollar budget. You will oversee an analyst and be responsible for the marketing technology stack that enables targeting, attribution, experimentation, and reporting. This role will work closely with our integrated & brand marketing, product, and engineering teams to influence onsite optimization efforts, improve conversion, and advance our Martech capabilities. You will be supported by an analytics manager focused on delivering the data needed for testing and decision-making, as well as a marketing operations project manager to help with cross-functional execution. You will also serve as the primary relationship owner for our platform partners (Google, Meta, Pinterest, Tatari), ensuring we maximize access to best practices, betas, and strategic support.

Requirements

7+ years of progressive experience in performance marketing, ideally within a consumer-focused e-commerce environment
Track record of owning and scaling high-performance acquisition channels (e.g., Search, Social, TV/CTV)
Demonstrated ability to manage and optimize multi-million-dollar marketing budgets
Strong analytical capabilities, including proficiency in GA/GA4 and comfort working with data tools (e.g., Tableau, SQL or similar) to drive insights and forecasting
Experience managing and improving marketing technology platforms (ad tech, attribution, experimentation, analytics)
Familiarity with performance measurement frameworks, attribution models, and structured A/B testing
Proven ability to lead, mentor, and develop analysts or early-career team members
Skilled communicator who can translate data into clear recommendations and influence senior leadership
Ability to manage agencies, vendors, and cross-functional partners with clarity and accountability
Hands-on operator with strong ownership and a bias for action
Comfortable moving between high-level strategy and detailed execution
Analytical, test-driven thinker who uses data to guide decisions and prioritize impact
Pragmatic risk-taker who experiments thoughtfully in pursuit of breakout performance
Technically curious and eager to adopt new tools, methodologies, and channels when appropriate
Collaborative leader who builds strong relationships across marketing, product, engineering, and data
Entrepreneurial and energized by building within a fast-moving, high-growth environment
Committed to continuous learning and staying ahead of industry trends

Responsibilities

Own channel strategy, execution, optimization, and reporting across Search, Social, and TV/CTV, with selective testing of emerging channels as appropriate
Develop and manage the performance marketing roadmap, including forecasting, budgeting, channel expansion, and testing plans
Drive measurable improvements in CAC, ROAS, conversion rate, and customer LTV
Oversee daily performance pacing and ensure efficient deployment of a multi-million-dollar budget
Establish clear KPIs, build structured performance reviews, and ensure transparent reporting to senior leadership
Lead creative and messaging needs for paid channels in partnership with integrated marketing
Personally build, launch, QA, and optimize campaigns in-platform when needed, ensuring operational excellence and hands-on ownership of core channels
Lead weekly performance huddles, synthesize insights, and drive clear recommendations across teams
Translate business goals into structured testing agendas across acquisition, conversion, and audience targeting
Partner with analytics to develop dashboards, channel reporting, and actionable insights
Manage the attribution and measurement setup, leveraging tools such as GA/GA4, Rockerbox (or equivalents), and platform-level analytics
Oversee the configuration and optimization of core marketing technology platforms (ad tech, experimentation tools, analytics stack, feeds, etc.)
Ensure tracking accuracy, data integrity, and strong governance across performance marketing workflows
Manage and mentor an analyst, providing direction on analysis, testing, and operational excellence
Guide cross-functional contributors (analytics, marketing operations) supporting performance marketing initiatives
Own high-touch relationships with key platform reps (Google, Meta, Pinterest, Tatari), securing access to insights, innovations, and channel support
Manage day-to-day relationships with agencies, platforms, and external partners, ensuring accountability, clarity, and performance
Set standards for quality, responsiveness, and prioritization across the extended team
Collaborate closely with integrated and brand marketing to align messaging, audience strategy, and creative testing
Work with product and engineering teams to shape onsite optimization efforts, including landing pages, funnels, and testing frameworks
Influence the Martech and analytics roadmap to unlock new capabilities across targeting, tracking, personalization, and conversion
Partner with finance on forecasting, budgeting, and performance expectations, ensuring transparency and alignment
Provide clear insights and recommendations to senior leadership to inform quarterly and annual planning
Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.
Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.
Use performance metrics and market insights to continually optimize campaigns and refine strategies.
Lead agency and partner relationships, providing clear briefs, actionable feedback, and brand direction to ensure all creative output is on-strategy and on-brand.
Manage timelines, budgets, and deliverables to ensure high-quality execution within scope.
Leverage customer insights and performance data to evolve creative approaches, channels, and partnerships for stronger ROI.
Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.
Oversee affiliate, influencer, and brand marketing programs, managing both direct reports and agency support.
Develop and execute strategies across key brand-building channels, including TV/CTV, Direct Mail, and emerging platforms.
Build and nurture relationships with partners, influencers, and affiliates to expand reach, credibility, and advocacy.
Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.
Ensure consistent brand expression across all marketing touchpoints, safeguarding a cohesive and recognizable identity.
Champion the voice of the customer, using insights to strengthen brand storytelling and customer connection.
Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.

Benefits

Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events
Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program.
Plan for your Retirement: 401(k) eligible after your first 90 day's employed!
Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.
Growth: We'll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters!
Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced aâ¯hybridâ¯ workingâ¯model allowing department leaders to decide on theâ¯best approach for their respective teams, whether that beâ¯remote, in person, or a little of both.

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